Lenovo launches its New Partner Network

The enhanced Lenovo Partner Network establishes two classes of channel partners, member and premium, with improved benefits for both.

The creation of the Premium Partnership tier is designed to foster stronger, longer-term business relationships between Lenovo and its most active channel partners.

To qualify, partners must meet a series of business and technical criteria, including a mutually agreed-upon annual business plan.

The advantages of Premium Partner status, open to both existing and new partners, include attractive bonus rebates for Lenovo TopSeller products as well as standard rebates on the entire Lenovo product catalogue.

Premium Partners also benefit from generous co-marketing support and access to Lenovo sales leads.

'It empowers us to enhance our business,' said Nadeem Khanzadah, Senior Manager-Head of Category Management Retail division, Jumbo Electronics. 'The new approach enables us to develop new opportunities in the market, and expand our business with Lenovo. It's a high value, high growth-oriented model.'

The Premium Partner benefits in the new partner programme are in addition to a series of enhancements available to all new Lenovo Partner Network members.

These range from new sales rep incentives and eligibility for special bids to access to historical training data and a streamlined sign-up procedure.

'They've managed to put structure into the partnership, to reward those that bring value to Lenovo. You know where you stand as a reseller,' said Jonathan Wall, Marketing Director for UK online retailer dabs.com plc. 'It shows that Lenovo is positive for the future and looking for partners who are growing, and it shows the ambition they've got for the future.'

'The new LPN will enable high value-added partners as well as cost-conscious on-line resellers to better serve their customers and grow revenues,' said Ahmed Khalil, Regional Manager, Transactional Business for Lenovo Middle East, Egypt & Pakistan. 'Our goal is to make Lenovo the most attractive choice for PC resellers and Value Added Resellers across the region.'