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Tuesday, November 10 - 2009

Al-Markazia launches the 'Live in it to win it' final

Central Trade and Auto Company, Al-Markazia, Toyota and Lexus dealers in the kingdom and Play 99.6, announced the launch of the "Live in it to win it" competition.

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Four finalists are energized, excited and thrilled, each believing that he will drive back home with the brand new Toyota Yaris 2008. The finalists selected are Anas Habahbeh, Ayman Saqfalhait, Tariq Khalaf and Taher Sharief. They were chosen following the casting phase which lasted for more than two weeks.

The casting phase required filling an application by the participants with their personal information in addition to writing a small paragraph about the reason for their participation and how they plan to win this competition.

After receiving the applications which exceeded 3000 people, 20 participants were interviewed. This helped in discovering the participants' personalities. During the interviews patience, endurance and tolerance tests were conducted in order to short list them and select the four finalists to go on with this competition.

The idea of this competition revolves around four individuals living inside a Toyota Yaris car, where they will eat and sleep in a fierce competition to see who lasts the longest. The last person who succeeds in spending the longest period of time inside the car will win the grand prize which is a brand new Toyota Yaris 2008.
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