Tetra Pak Arabia organises health and nutrition seminars in Saudi Arabia and the UAE

Held in Jeddah, Riyadh and Dubai, the seminars were conducted by international organisations with extensive experience in the food and beverage industry. The attendants included decision makers from some of the biggest local and regional dairy and juice companies.

Focusing on health and nutrition topics that are shaping the global and local industries, the seminars addressed how factors like health issues, changes in eating habits, increase of lifestyle diseases and others play an active role in driving production patterns of companies and purchase and consumption habits of consumers.

"In addition to providing packaging and processing solutions to our customers, we also want to drive the change towards a healthier society in the region. We are committed to running a sound business in cooperation with our customers and want to work with them to incorporate healthy and nutritious product innovations targeting our end consumers,"

said Martin Fejk, Marketing and Product Management Director, Tetra Pak Arabia.

Some of the key areas covered in the seminar included health focused consumer segmentation, identification of strategic opportunities and product safety. Discussions and workshops evaluated how Tetra Pak Arabia's customers could use technological innovations to design and develop products that tackle lifestyle diseases like obesity and diabetes that are on the rise in the Middle East and reaching levels which are the highest in the world.