HP Middle East appoints Bernhard Isemann as new SPO Manager

He replaces Salim Ziade who has been named as SPO Director for Middle East, Mediterranean and Africa (MEMA).

In his new position, Bernhard will be reporting to Serdar Urcar, PSG General Manager, HP Middle East.

Bernhard joined HP in February 2007 as Enterprise Storage & Server business lead through the channel in the region for SPO, focusing on building the Mid-Market as well as the Enterprise Business in the Middle East. Since joining HP, Bernhard has been responsible for setting up the Value Add Distribution initiative for ISV's to penetrate Landline and Mobile operators in the region and the launch of the HP 'Openforce' programme.

Serdar Urcar, General Manager, PSG HP Middle East commented: 'Salim's promotion to MEMA SPO Director is a clear illustration of his achievements, hard work and dedication to the region over the past two years.

'We are delighted Bernhard will be replacing Salim, he will work to take us to a new level in our demand creation ability through our Preferred Partners. He will also make sure that we implement the changes to our Preferred Partner program that we recently announced to the external world.'

Overall, Isemann has been in the Middle East for five years as Country Manager for Syscom, a subsidiary of Dubai Investments for Networking and IT Infrastructure.

Bernhard holds a Master in Engineering as well as a MBA from the University of Vienna in Austria and has 14 years experience in the IT and Telecom Industry working as Sales Manager for Alcatel/Lucent and Sun Microsystems.