du to host interactive technology sessions during MECOM 2008

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The leading telecoms exhibition and conference for the Middle East, will be held between 26-28 May, at the Abu Dhabi National Exhibition Centre.

The daily sessions will address current telecom topics and trends in the UAE's communication industry including, services convergence, Wi-Max, Fiber-to-the-home and broadband. The company will also sponsor the exhibition's media center to bring convenience and flexibility to media delegates and journalists attending the three-day exhibition.

Hala Badri, Executive Vice President, Corporate Communications, du, said:

'MECOM is a very important communication platform for du to closely network with its enterprise customers and partners, in addition to providing opportunities to demonstrate our latest product portfolio to key audiences.'

'We have ensured that our stand design reflects our friendly and welcoming brand values to provide the ideal atmosphere for our trade visitors to conduct business, relax and network.'

du's welcoming stand will showcase a mix of interactive digital content to visitors. The stand will also house knowledge-booths and products demo pods displaying animated product tutorials and digital product brochures.

The functional media center is designed to accommodate over 65 journalists and will be split into a news room and a chill out area for media to hold their interviews and network with the event's participants.

du's fully-equipped media center will comprise workstations, laptops, and desktops in addition to landline and fax services, internet connectivity, multi-function printers, photocopiers and scanners. On-site IT support will ensure smooth work flows for the journalists.