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Damas unveils Farberge's Baselworld 2008 collection

  • United Arab Emirates: Sunday, May 25 - 2008 at 11:48
  • PRESS RELEASE

Damas, the world renowned jeweller unveils the Baselworld 2008 collections by one of its classic and popular brands Faberge - Parapluie, Abondance and Faberge Jewellery.

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  • From the Abondance collection.
    From the Abondance collection.
Featuring elegant pendants, earrings, and rings in a rich and colourful blend of yellow, white and rose gold enriched by enamel work, diamonds, rubies and opals, and precious stones, the legendary design house proudly carries forward centuries-old tradition. These jewels are a unique fusion of traditional techniques such as guilloche and enamelling resulting in modern and timeless art of the finest kind for adornment.

"Faberge has a long and illustrious history going all the way back in 1842 which enriched its design expression to extraordinary levels. It still applies techniques that were in vogue in the 16th-century France and is most famously known for its legendary Faberge eggs. Its Baselworld 08 collection embodies the mystique of its past with modern sensitivity,"


said Mr. Tawhid Abdullah Managing Director, Damas Jewellery.

Faberge is a brand truly synonymous with rich tradition. In its new Parapluie collection - a term referring to a parasol - vibrant colours come to the fore with enameled and guilloche, pendants, rings and earrings. The colours include lilac, light green, brown and light pink, appearing in classic patterns and whose remarkable brilliance is due to the use of genuine fire enamel in yellow and rose gold settings with a delicate sprinkling of diamonds.

The Abondance collection is once again a burst of glorious colour, this time mainly from precious stones and features circular rings in white gold, rose gold and pink fire enamel framing delightful 'drops' of pink tourmalines, amethysts, diamonds, garnets, palmera, citrines and peridots. Faberge then takes these elements to create tempting pendant, necklaces, earrings and rings.

The next is the sparkling Faberge's Jewellery collection in diamonds set in white and yellow gold. Here the designer takes strips of precious gold lined by brilliants and twines it effortlessly into very interesting oval forms to make pendants, drop earrings and rings perfect for day and evening wear.

As jeweller to the crown heads of Europe and several other nations, Faberge has always had only one mission - to create one-off pieces of marvel. It was in 1885 that the Tsar Alexander III commissioned the House of Faberge to make an Easter egg as a gift for the Empress Maria Fedorovna. It was to start a tradition that presented 54 important eggs of which only 42 survive today. In 2007, one of the eggs, the Rothschild Faberge egg made in 1902, signed and dated by Carl Faberge himself, was auctioned by Christies (London) for an awesome 1,9,000,000 pounds, the highest amount ever paid for a Russian jewellery item as well as the most expensive jewellery clock in the world to date.

It's this fabulous tradition behind each of its Baselworld jewellery where vision and craftsmanship rejoice in joyous partnership. Revel in Faberge's new Parapluie, Abondance and Jewellery collection now available in Damas Les Exclusive Boutiques in the UAE.
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About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 300 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairuz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

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