Energy efficiency and design dictate LG's latest appliance innovations

From washing machines to residential and commercial air conditioners, refrigerators, cooking appliances and vacuum cleaners, LG's latest range features not only the industry's most advanced technologies but also stylish designs.

"LG is committed to serving every individual customer by offering brand-new experiences with our innovative and dependable products," said Mr. K. W. Kim, CEO of LG Electronics Middle East and Africa Regional Company. "To do this, we are introducing home appliances with original and convergent technologies that also feature industry-leading designs. Additionally, LG's energy-saving products are environment-friendly."

Last year, LG showed its leadership in the global appliance market by combining cutting-edge technology with an emphasis on artistic design and visual aesthetics.

The industry took notice, as evidenced by the numerous design awards LG received, including the prestigious red dot Design Award, iF Design Award, Good Design Award and CES Innovations Award.

For the first quarter of this year, sales of LG Digital Appliance Company increased 3.6% to $3.191bn on year and operating margin resulted in 4.7%.

Regions such as Korea, Asia, Europe and Middle East played a key role in the overall increase in sales.

LG's 2008 air conditioners are armed with innovative technologies and health-conscious features focused on maintaining a clean home environment using LG's Neo Plasma Air Purifying System and Ion Generator.

LG's inverter technology controls and varies compressor speed to maintain stable indoor temperatures, allowing for more pleasant cooling and heating.

The Neo Plasma Air Purifying System in LG air-conditioners not only removes microscopic contaminants and dust, but also house mites, pollen and pet fur from the air to help allergy and asthma sufferers.

The Ion Generator neutralises and eliminates hazardous substances floating in the air, while the Auto Clean and Smart Clean features are designed to automatically clean the air conditioners so that they operate at maximum cleanliness and efficiency.

LG is witnessing an increasing demand for its sophisticated air purifiers in the home and office segments in the Middle East and Africa.

Offering one-touch filter change and a 16 db quiet operation, LG air purifiers can effectively maintain a healthy home and office environment.

The Platinum series features a unique digital sensor that can detect dust and odour.

LG's latest refrigerator line-up offers more freshness and longer storage capabilities with Vitalight, a feature that uses interior LED lights that induce photosynthesis in vegetables.

To keep food fresh longer, LG also developed a unique air circulation method which flows from the front of the unit by circulating it through the door.

This innovative feature means the refrigerator can cool food faster than conventional models, while creating a consistent interior climate.

In addition, its ion door cooling system generates negative ions that kill food-spoiling bacteria and fungi, helping preserve taste and freshness longer than in other refrigerators.

In the washing machines segment, LG's innovative Steam Technology, available in front-loading washing machine, takes the stress out of laundry, along with dirt, allergens and wrinkles while consuming less energy and water.

LG's unique Steam Technology removes allergens and kills germs that might cause allergy-related illnesses.

LG's new steam washer uses 21% less energy than other machines and is one of the least water consuming.

LG's new vacuum cleaners have more power for 2008.

With a more advanced Dust Compression System and larger dust bin, LG allows consumers not only to perform more vacuuming without stopping to empty the dust bin, but also to keep dust from escaping back into the air when emptying the dust bin.

With its light-speed cooking prowess, LG's light-wave oven for 2008 offers three times faster cooking compared to conventional ovens, saving consumers from having to preheat the oven. Combining a traditional oven with grill and microwave functions; this oven also enables consumers to prepare meals almost instantly in a single unit.

LG is also a leader in the home network industry due to its development of HomNet, an intelligent home appliance networking system that connects all home appliances, enabling easy access and exchange of information via internet, HomNet Server, TV and mobile phone.

People can control their home network either while at home or on the move.

As a result, heating, cooling, ventilation, appliances, entertainment and security systems can all operate automatically by computer, mobile phone or touchpad device.