Samir Photographic Supplies acquires exclusive distribution rights for HUMAX satellite receivers

HUMAX is a world leader in satellite receiver technology and the agreement is set to introduce the Saudi television audience to features and conveniences they have yet to experience.

Omar Al Hindi, Director of Marketing, SPS, after signing the agreement, said:

"We are proud of our partnership with one of the largest satellite digital receivers companies in the world - both in terms of production and distribution. HUMAX, which is clearly the market leader in KSA as well, will be an important addition to our portfolio and we have made extensive plans to boost the brand's marketing and promotion throughout the kingdom - both through our showrooms and other important retail partners."

Quing Woshin, General Manager, Humax, was also present at the signing.

The distribution side of the business will also be boosted by SPS by targeting small, medium and large electronics and entertainment retailers across cities and towns in KSA. Samir Photographic Supplies has, over the decades, demonstrated a sound grasp of the electronics, imaging and entertainment market in the Kingdom, remaining number 1 in several categories over the years and this alliance with HUMAX is a further boost to the company's stronghold in the categories it operates in.

Unique offering

SPS will soon be launching 2 new models of HUMAX digital receivers. One of them, the HUMAX iCORD Digital Receiver model IRCI-PVR (also called the Personal Video Recorder) comes equipped with a revolutionary new innovation that will change the way viewers watch television in KSA. Incorporating a built in hard disk drive, the satellite receiver can record four channels simultaneously, while playing back a previous recording from the HDD.

Viewers can now choose to record their favorite programs while they are away or watching another program, which they can playback anytime they want. While watching a program on TV, they can also "pause" the program if they are interrupted, and restart - the moment a program being watched is paused, the intelligent devise starts to record it for later viewing.

Equipped with the latest technology and design, the iCORD Personal Video Recorder (PVR) is ideal for digital satellite broadcast reception offering up to 80 hours of recording capacity with its integrated 160GB hard disk drive. Using the twin tuner PVR, you can record one channel while watching another.

With its highly sensitive tuner for better reception, iCORD boasts a 7-day Electronic Program Guide (EPG) supported by HUMAX. This is called the HMAX EPG and its available only on iCORD. With HUMAX EPG, reservation of your favorite program is just one touch away. In addition to receiving various CAS channels with two CA modules. iCORD, approved by IRDETO, also receives IRDETO CAS channels with the use of a smartcard. Followed by the simple installation steps in HUMAX Search, iCORD offers quick and easy channel search with no other information necessary in antenna setting.