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Mediterranean Smart Cards Company participates for the second consecutive year at CARDEX 2008

Mediterranean Smart Cards Company (MSCC) participated for the second year in a row in both the exhibition and conference at the 2008 CARDEX exhibition taking place from May 25-27 at the Cairo International Convention Center.

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The annual event brings together over 2100 experts, industry leaders and distributors from over 26 countries to build networks, exchange knowledge and business opportunity and display products specifically related to digital identity and security.

Mrs. Hoda Shoukry, MSCC Managing Director, gave a presentation on the competitive edge of outsourcing during the opening session of the second day of the conference.

Within the scope of the session - which focused on issues related to digital e-banking, ATM technologies, personalization, and card issuance. Mrs. Shoukry discussed how companies can take advantage of outsourcing to become more competitive, gain market share and increase profits.

"It's no secret that outsourcing, primarily in the technology field, has been the global trend for several years," said Hoda Shoukry, Managing Director of MSCC.

"As one of the regions's outsourcing success stories, MSCC has benefited immensely from this trend. More importantly, however, our clients have also benefited and grown by providing their customers with fast, effective processing service, industry expertise, 24-hour customer service and the most cutting-edge technology.

Outsourcing will only gain more momentum as companies realize the advantages and MSCC will continue to lead the way for the region as an industry leader."

This is the second time that MSCC has participated at the annual CARDEX event, with last year's presentation focusing on digital payments, e-banking and e-finance, and their innovative services including the MSCC Installment Program, Rewards Program, Visa Money Transfer, Verified by Visa, and Fraud Analyzer.

As the region's leading smart card processing service provider, MSCC strives to provide a complete outsourcing solution for forward focused banks.
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Notes and media contacts

About Mediterranean Smart Cards Company (MSCC): MSCC is an Egyptian joint-venture company, offering one of the most sophisticated smart card processing environments in the world. Besides delivering a range of services and benefits to its clients, M SCC's mission is to provide high-quality, premium smart card payment processing services to banks across markets in Central and Eastern Europe, Middle East and Africa, and to spread electronic payment knowledge and expertise.

For more information, please visit www.mscc.com.eg

Or contact: Rasha Teima or Fatma Ahmed at TRACCS Egypt
Tel: (+202) 304-6870
Fax: (+202) 303-1219

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