Quintessentially arrives to pamper Saudi elite

The London-based lifestyle management company launched in 2000 and having 44 offices in 37 countries, has formed Quintessentially Saudi Arabia through a partnership with Dayem Holding, chaired by HRH Prince Talal bin Mohammed Al-Abdullah Al-Faisal.

"Quintessentially serves many of the world's most elite businessmen and women, sports personalities, actors, celebrities and royalty," explained Khaled Al-Dajani, Managing Partner of Quintessentially Saudi Arabia, which is positioned as a one-stop shop to cater to Saudis with high profiles, high net worth, high visibility and very sophisticated taste.

Members are offered extensive services ranging from booking a private jet, getting a hotel with the best view and dinner reservations at a world-class restaurant to invitations to movie premieres, the Oscars and red-carpet events with internationally recognized stars.

Other offshoot benefits include such mind-boggling services as getting a pet tiger for the kids or having an exclusive diamond located, bought, gift-wrapped and sent to a dear one anywhere in the world.

These and many more Quintessentially services are facilitated through:
• Quintessentially Events, an events production company
• Quintessentially Estates, an exclusive and personalized property service for members to seek, rent or buy mansions and private islands
• Quintessentially Art, an art advisory and collection management company
• Quintessentially Escape, a "once in a lifetime" experiences company for members to access hit resorts and hidden gems that are very exclusive and isolated
• Quintessentially Driven, a chauffer service
• and other complementary businesses such as Ask Quintessentially, Quintessentially Publishing, Quintessentially Gifts and Quintessentially Flowers.

Little wonder, then, that Vanity Fair, in its February 2007 issues said about Quintessentially, "... with its unrivalled global connections, the company offers access to pretty much anything their members can dream of..."

The brainchild of Oxford-educated CEO Aaron Simpson and co-founding Marketing Director Ben Elliot, Quintessentially is primarily a service meant for those who are lacking in connections but not in net worth.

Its new Saudi partner Dayem Holding was formed five years ago and has investments in IT, technology, advertising, real estate development and hospitality. In its latest venture into luxury lifestyle management, Dayem Holding is planning to invest in key Quintessentially ventures around the world.

"Membership is for those who live life lavishly and to the fullest," said Al-Dajani who stressed that members are assured full confidentiality, which is a hallmark of Quintessentially services.

"We select only a few members per country who are pampered to the fullest and get the kind of attention that even those with the highest social standing can only dream of but cannot attain unless they get a Quintessentially membership," he said.