Exquisite Sarcar watches at Damas celebrate 60 years of excellence

Founded in 1948, the brand has used the most precious materials such as gold, precious stones, natural mother-of-pearl, gold or pavé dials. It is through the inventiveness and originality of its models (particularly the Solitaire and its rotating diamond) that Sarcar has earned the loyalty of customers wishing to live in step with the times and to assert their own image through the personalised choice of an exquisitely crafted model reflecting their desire for innovation and creativity.

Beautiful and bright the Botania watches are both, a tribute to the art and science of watchmaking, a field that the Swiss brand has excelled in over the years. The Botania collection offers art of the finest kind in bewitching aura that instantly transports you to a walk in the woods or garden bursting with blooms. Framed by a circle of brilliants each of these flower portraits pays fitting tribute to Sarcar's genius and status as an authentic creator of dreams.

Tawhid Abdullah, Managing Director of Damas, said: "In 1972, when Carlo Sarzano, founder of the Geneva watch manufacturer Sarcar, stated how important it was "to be large enough to be strong... and small enough to be free", he could not have imagined that he was dictating a line of conduct on which his company's enduring success was to be built. Today, remaining faithful to these principles, Sarcar produces prestigious watches in limited and often numbered editions, based on state-of-the-art technology and superlative finishing executed by the finest 'artisans of time'. Loupe gem-setting, hand-polishing, engraving, cutting and assembly are all meticulously performed and controlled in order to guarantee the finished product bears the hallmark of a precious and indeed unique object. Thus what can give us more pleasure than to celebrate this memorable occasion with this amazing watch brand by launching their latest Botania watches in the Middle East!"

Over the decades, Sarcar has remained a small, reasonably-sized entity while staying true to its founder's motto. Time, patience and skilful creativity are all essential contributing factors to the sterling reputation the firm has built for itself. From a small business, the company has prospered and grown to become synonymous with the characteristic excellence of Swiss watchmaking industry.

Sarcar is proud to continue following in the footsteps of Carlo Sarzano while also looking firmly towards the future, attuned to the wishes of its clientele and offering exclusive creations meeting the increasingly high market demands. This anniversary represents a milestone celebrating 60 years of genius and perseverance dedicated to achieving its current enviable status as an authentic creator of dreams.

The Botania models by Sarcar watches are available at Damas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; and Festival City - Multi-brands.