Xerox helps target the right message to the right people

Cater to the someone who travels frequently with travel guides customized for specific cities and regions.

These are just two ways digital print technology is transforming our world.

At drupa next week in Germany, Xerox Corporation and its customers will show off 50 such ways for print providers to make money with these applications.

Xerox will demonstrate a wide variety of digital print applications at its drupa stand that illustrate how customers are using digital technology to grow pages and profits.

On display will be some of the high-value applications that are driving the greatest opportunities in digital production, including books and manuals, personalized collateral, transpromo pieces, direct marketing, and hybrid offset and digital applications.

Also featured will be innovative business applications that have emerged as new growth opportunities for digital printing such as packaging and photo specialty products including personalized photo books and calendars.

"Applications are the language of our customers," said Chris Govier, General Manager - Production Systems Group Xerox Middle East and Africa. "Print providers of all sizes are creating some amazing applications with Xerox technology. Visitors to our stand at drupa will be inspired by these best practices and can learn how to adopt these solutions with their own customers and prospects."

Drupa attendees can learn how to produce these solutions at Xerox conversation stations by talking to both Xerox specialists and the customers creating the applications.

Attendees will receive a collateral piece that highlights each of the applications including the Xerox and partner workflow and technology that was used to produce it.