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du enriches Mobile TV with exciting new channels and flexible tariff plan options

  • United Arab Emirates: Tuesday, May 27 - 2008 at 12:32
  • PRESS RELEASE

du, the integrated telecom operator in the UAE, unveiled today a newly enriched Mobile TV service to subscribers across the country.

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  • du, the integrated telecom operator in the UAE, unveiled today a newly enriched Mobile TV service to subscribers across the country.
    du, the integrated telecom operator in the UAE, unveiled today a newly enriched Mobile TV service to subscribers across the country.
The revamped offer provides new exciting channels including customised international, Asian and Bollywood music TV channels and extends flexibility of choice with multiple subscription options.

Apart from the introduction of new channels, du's enhanced Mobile TV service also introduces a new dimension to rich media entertainment on your mobile with the launch of "Pay per view" service on your mobile for the first time in the UAE. This revamped offer will allow subscribers to select and view from a selection of episodes and video clips. Additionally, du subscribers will have the exclusive privilege of watching popular Freej episodes from Season 1 and 2 directly on their mobile phones.

Osman Sultan, CEO, du, said: "The enhanced Mobile TV testifies to du's commitment to combining communication services with flexibility and competitiveness. Our unique new Mobile TV service offers customers the freedom to access 21 TV channels, stream videos, music and the popular Freej episodes anytime on their 3G mobile phones."

"Customers now have more flexible tariff plan options, where they can either subscribe to all channels or just a single channel of choice. To top it up, we have also introduced new TV channels as part of the package, such as Al Arabiya, MBC, Dubai TV, Sama Dubai, Rotana, Kairali, Zee TV, ABS CBN Channel 3 amongst other customized channels to meet the demands of the Western, Asian and Arab subscribers,"


Sultan added.

The customized channels range between various genres, from entertainment and news to business and drama. Customers can pay a fixed monthly fee of AED80 and have access to all 21 channels. With flexible tariff plan options, customers can choose to view one channel for a month or have access to all 21 channels for one day for AED10 only.

List of channels on Mobile TV: Al Arabiya, Dubai TV, Sama Dubai, MBC, du Asian Music, du Cartoons, du Music, Rotana Khaleejiah, Rotana Moussica, Mazzika, Spacetoon, Al Jazeera Arabic, Al Jazeera English, BBC World, Zee News, Zee TV, Kairali, ARY, Geo TV, ABS CBN Channel 3, Channel i.
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Notes and media contacts

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du's retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40% owned by the UAE Federal Government, 20% by Mubadala Development Company, 20% by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information on du, please call:

Bina Mathews
PR Manager
du
Tel :+9714 3693828
Fax: +9714 3604440
Mobile: +971 55 4577984

About Qtelmedia
Commencing its middle east HQ operations in Dubai in September 2007 Qtelmedia is a global private content network, providing a fully secure, dedicated distribution platform for the delivery of LIVE television, LIVE events, video clips and value-add services to Mobile Operators. Qtelmedia provides the technology and content portfolio that allows Mobile Operators to offer their subscribers the ability to watch LIVE and on-demand audiovisual content on their GPRS, EDGE and 3G mobile devices. Mobile Operators have recognized that the streaming of audiovisual content provides them with an unparalleled opportunity to drive incremental data revenues and increase ARPU. Qtelmedia has established relationships with Global Content Providers, providing extensive opportunities to increase their revenues earned from their content portfolios by delivering their content to mobile handsets. Through Qtelmedia's unique solution, traditional value proposition of television and video clips will benefit all Parties involved.

For more information on Qtelmedia please contact:

Hazlina Hashim
PR Consultant/Director
tel: +603 26157306.

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