Samsung brings 'cool' to the kitchen with launch of world's first designer refrigerator

Conceived by Jasper Morrison, one of today's most influential industrial designers, the new Samsung Side-by-Side Refrigerator J-Series combines a great look and feel with leading edge technology to ensure its performance is as impressive as its appearance.

Two years in design, the new Side-by-Side Refrigerator J-Series refrigerator is intended to be the creative centerpiece of any kitchen and boasts a multitude of unique features that aid in food freshness and help increase energy efficiency.

'Today's increasingly style conscious consumers demand products that combine cutting edge design with great performance and functionality,' said Sang Yoon Kim, Director of Home Appliances Division at Samsung Gulf Electronics. 'No longer is the refrigerator just a standard kitchen appliance. Working with Jasper Morrison, Samsung has turned it into a work of art for one of the most frequently used rooms in the house,' added Mr. Kim.

The Samsung Side-by-Side Refrigerator J-Series has a seamless exterior design that comprises a flawlessly flush flat door with hidden hinges, tower lighting and the sophisticated design of a tall dispenser.

As with all of Samsung's products, special attention was given to user-friendly features including a 'Z' shelf to maximise space usage and bottle storage, a visibly separate and more readable twin display, and a take out tray, ideal for serving cold meats and cheese during family meals or dinner parties.

'Design has taken a foothold in the modern home and appliances now need to exceed customer expectations and offer users an emotional experience,' said Jasper Morrison. 'Working with Samsung was a great opportunity to partner with a company renowned for excellence in innovation and design and recreate one of the most important products in the home. The lounge is not the only room in the house where aesthetics are critical and this is the first refrigerator to meet the design demands of today's style-conscious consumer and bring cool to the kitchen.'

Jasper Morrison has worked with many of the leading brands across the world and has gained a reputation for innovative product design across a wide array of genres, encompassing kitchenware, furniture and architecture.