Rivoli Group launches the first exclusive Montegrappa boutique in the region

Speaking on the occasion, Mr Prabhakar states, "The Rivoli Group has always been committed to introducing best of luxury experiences and brands to the region. Now with this exclusive Montegrappa boutique we are glad to expand our brand offering to discerning customers who are always on the lookout for the exclusive luxury products".

To celebrate Montegrappa's new business initiative in the region and to unveil their latest Genio Creativo collection of writing instruments, international violin virtuoso David Garrett was invited to perform live in concert for a selected audience.

The young and talented Garrett is the chosen flag-bearer of Montegrappa's novel initiative - Genio Creativo Award. Spurred by its values of taste, beauty and fervour, Montegrappa initiated this international project to celebrate the essence of inventiveness with the past, the present and the future.

At the root of this artistic programme is the will to annually pay tribute to a famous figure of the past, who gave account of a real innovative turning point in his field. In drawing inspiration from the artist being paid tribute to, Montegrappa singles out a personality of the present, who is a real witness of the excellence and the values that the brand Montegrappa is proud of. With an eye for the future, this personality will in turn present an award to someone who bears the potential to become a creative genius in the same field of art.

The chosen theme for the first edition of Genio Creativo Award is music, and Montegrappa pays a tribute to Antonio Stradivari, the most distinguished lute-maker of all time. Garrett's exceptional talent as a violinist is the apt and exceptional link to Stradivari's art.

Montegrappa's latest Genio Creativo collection of writing instruments is an accolade to art. Tributo ad Antonio Stradivari is the limited edition pen with which Montegrappa initiates the Genio Creativo collection.

"Since 1912 Montegrappa has produced writing jewels that flawlessly combine Italian craftsmanship with the finest materials. Montegrappa has identified an exciting market for our products in the region and the immense potential of growth for our brand here has instigated us into opening this exclusive Montegrappa boutique. With this business initiative we hope make our presence felt in a bigger way in this flourishing luxury retail market. We are glad to be partnering with the Rivoli Group as they have in-depth understanding of the consumer & market which also backed by an exemplary efficient retail operation which is in line with best international practises," says Facciano.