Philips 3D displays winner of the 1st Annual Last Gadget Standing Dubai

Created by Robin Raskin seven years ago, Last Gadget Standing is an annual CES Las Vegas favorite -the world's largest consumer electronics tradeshow.

Last Gadget Standing made its debut in Dubai and was hosted by technology expert, author and columnist Robin Raskin.

The contest featured 10 of the world's top gadgets competing on stage to be selected as the last gadget standing by the public.

Commenting on the event, Jos Swillens -CEO Philips 3D Solutions said:

"We are very pleased and proud to have won the vote of the public at the Last Gadget Standing in Dubai at CES/ Hometech 2008. Dubai is a key market for Philips 3D Solutions since 3D Displays are gaining a lot of attraction and demand from the professional retail and real estate market."

Philips 3D displays give a fascinating 3D experience as objects and images come out of the screen.

3D are the new revolution in viewing experience and now you don't have to wear the special glasses anymore, as Philips uses the very latest WOWvx 3D technology in its displays.

Philips WOWvx based products promise to help professionals create an amazing viewing experience using the latest technology to make content richer, more exciting, and more entertaining for the end-user so that it's almost 'real'.

WOWvx provides the latest innovation in technology to attract the consumer's attention and is well positioned for use in digital signage, games, simulation, etc.

Today, Philips 3D displays are sold for professional applications such as out-of-home advertising and point-of-sale.

It immediately grabs the attention of the visitor and gives them an extraordinary and entertaining 3D experience.

Philips has created an end-to-end solution including 3D content creation software tools and 3D displays that enable you to show animated content, video, and games in 3D.

What's more, Philips dual mode 3D displays can still show your 2D video content in high definition as well.

Philips is focusing now on the business market, but does also have the ambition to realize 3D TV for consumer applications answering all end user requirements such as enjoying any 2D content with 3D effect/experience etc.

The Philips 3D WOW display is ideal for professional applications such as out-of-home advertising, digital signage, games, casino, and simulation.

It immediately grabs the attention of the viewer and gives them an extraordinary and entertaining 3D experience.

Our customers (in the business market) can add this to their marketing mix to give their target audience an extra dimension.

Philips 3D WOWvx offers:
- Enjoying 3D with more people at the same time from several positions
- No need to wear the special red/green glasses
- Amazing 3D experience, whereby objects come out of the screen
- Richer, more natural, more informative, and more entertaining viewing experience
- Displays with full brightness, full contrast, and true color representation
- Dual mode enables you to show both 3D and 2D content in high quality
- Flexible WOWvx 2D-plus-Depth format, decoupling content creation and content visualization.
- WOWvx format standardized in MPEG, enabling applications, in which different 3D display screen sizes and designs can be applied in the same system.
- End-to-end solution: 3D displays, advanced signal processing, software, content creation support.

Philips 3D Displays are sold worldwide already. To give some examples, 3D WOW displays are deployed in shopping malls in South Africa.

Philips 3D displays are used by Holland Casino and theme park The Efteling (Netherlands).

In the US there are many 3D displays installed at for example the Restaurant and Ultra Lounge in Miami and in cinemas in Los Angeles.

Our 3D displays are also used in Asia, Russia and China.

There are already movies in 3D, especially for cinemas in the US.

Current examples in the cinemas include Beowulf, as well as the show down of the last Harry Potter movie: Harry Potter and the order of the Phoenix.

Another example is Poseidon from Warner Bros that was filmed in stereo.

Furthermore, much of the content created today already uses a 3D dataset: Animations, games, and other "3D" applications can be shown in 3D and also stereo-filmed video. To support this, 3DS provides a full solution including plug-ins for popular 3D animation packages and an OpenGL tool to visualize your content.

The Philips 3D Display range available:
- 42" (107 cm) 3D WOW display with enhanced depth performance for a stunning 3D viewing experience (attention grabber)
- 20" (51 cm) 3D WOW frame-mount display (with optional desktop stand) that is designed for integration into point-of-sale/kiosk applications
- 132" (335 cm) 3D WOWzone for immersive 3D effects on a big 3x3 multi-screen 3D display wall, designed for taking viewers into the 3D action