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VisitBritain and Tourism Ireland launch "Tale of Two Cities" campaign

United Arab Emirates: Thursday, May 29 - 2008 at 14:19
PRESS RELEASE

VisitBritain and Tourism Ireland, the national tourist offices of Britain and Ireland in the Middle East have launched a joint campaign titled, Tale of Two Cities which will aim to inspire the Middle Eastern market to sample the stunning sights and scenery of two equally beautiful European cities—Glasgow and Dublin.

Dublin is rich in history and culture whilst roaring with youthful energy. From her humble beginnings as a Viking trading port to a walled medieval city and then - in a glorious century of expansion - to an elegant Georgian metropolis with wide streets, gracious squares and great houses, neatly bordered by its two canals, Dublin is a city that will capture your heart. This cosmopolitan and charming city is a delight to explore and very easy to navigate on foot.

Dublin's attractions are many—from castles, museums and art galleries, shopping along Grafton St., strolling around St. Stephen's Green, to its excellent restaurants, lively spirit of the Temple Bar area and the friendliness and wit of the local people; one is sure to have a good time in Dublin.

Discover Glasgow's medieval past and follow the medieval city trail. Glasgow's is one of Europe's most vibrant and cosmopolitan cities offering tourists a wide range of sports, culture, retail and entertainment.

The number of visitor attractions in the city continues to grow with attractions such as the Gallery of Modern Art, The Lighthouse, Glasgow Science Centre and the £27.9m renovation of the award winning, world-famous Kelvingrove Art Gallery and Museum. Glasgow has a has a full and exciting calendar of annual festivals and events such as Celtic Connections, Magners Comedy Festival, West End Festival, World Pipe Band Championship just to name but a few.

The campaign will be running from the 1st of June 2008 until the 30th of September 2008 with Al Futtaim Travel as the official travel trade partner. Emirates or Etihad Airways will be flying to Glasgow or Dublin. Connections between the two cities will be with Aer Lingus. On offer are various packages which include 3, 4 and 5 star hotel accommodations.

Micheal Booker, General Manager of Al Futtaim Travel said

"Al Futtaim Travel is delighted to work in conjunction with Tourism Ireland and VisitBritain on this exciting and innovative promotion, as it provides travelers from the UAE with a unique opportunity to sample a number of truly wonderful destinations, where they will be sure to view beautiful scenery, historical monuments, sample good quality food and accommodation and of course receive a warm and hospitable Celtic welcome from the moment they arrive. I am sure it will be a success and our travelers will return satisfied with fond memories of their holidays this year."

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Related site: http://www.discoverireland.ae

Notes and media contacts

For more information on the various holiday packages, please visit www.visitbritain.ae/en and for bookings please contact Al Futtaim holidays: 04 2611115; Dubai Festival City: 04 2066800 / 801; Mall of Emirates: 04 410237 / 238; Jebel Ali: 04 8816413.

Facts and Figures about Ireland:
Ireland lies between Great Britain and the Atlantic Ocean and is 304 miles long and 172 miles wide. It is divided into four historic provinces - Ulster, Munster, Leinster and Connacht - and 32 counties. 26 are in The Republic of Ireland and 6 are in Northern Ireland. Ireland's population is approximately 5.7 million with over 4 million living in the Republic of Ireland and 1.7 million in Northern Ireland.

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday destination.

Contact Information:

Aiveen Ryan, Key Account Manager
Tel: 04 341 6764
Fax: 04 341 5731
Francesca A. Monfero, PR Executive
Tel: 04 341 6764
Fax: 04 341 5731

Facts and figures about VisitBritain:

• VisitBritain is the new organisation created on 1 April 2003 to market England to the British and Britain to the rest of the world. Formed by the merger of the British Tourist Authority and the English Tourism Council, its mission is to build the value of tourism by creating world class destination brands and marketing campaigns. It will also build partnerships with and provide insights to other organisations which have a stake in British and English Tourism.

• Middle East actual figures for 2007 included 522,000 visitors who spent a total of £823 million. UAE figures included 196,000 visitors and a total spend of £200m.

• An archive of media releases, information on VisitBritain's marketing activities, around 100 print quality, free-to-download images and more details about the work of VisitBritain in promoting Britain as a tourist destination, can be found on our new online press centre. www.visitbritain.com/presscentre

For inquiries please contact:

Hana Abdulla
Media & Trade Relations Executive
Tel: 04-3965678
Mobile: 050-5879880

Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, May 29 - 2008 at 14:19 UAE local time (GMT+4)

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VisitBritain and Tourism Ireland launch "Tale of Two Cities" campaign

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