A boutique creative agency is spicing up the UAE

Idea Spice, founded by Sajith Ansar, offers complete branding solutions for clients looking to position or reinvent their companies in the crowded market.

A true testament to the global reach and mindset of Idea Spice is the delivery of successful strategies to clients in Kenya, India, Australia, Oman, Qatar, Iran and USA.

Speaking at the fifth anniversary celebrations, Sajith Ansar, CEO, said, "Our aim was to bring together the finest creative talent, experienced strategic minds and innovative thinkers to create a synergy that offered clients radical ideas to improve their profits. The second objective was to work with clients as thought partners."

Ideas Spice has clearly surpassed these objectives by working with thought partners such as Dubai Summer Surprises, Dubai Radio Network, Medicare Hospitals, Baer Capital, TECOM, Dubai Tourism and Commerce Marketing and HSBC to name a few. The phenomenal growth of the company has led to the expansion of Idea Spice into India.

"As Idea Spice Dubai celebrates five years, one of the founding members Roy now moves to India to helm the Idea Spice Mumbai office," adds Sajith. "This strategic decision puts Roy right in the middle of our biggest corporate expansion plans to date, as he will be steering growth and handling operations of our new offices in Delhi and Bangalore this year."

Elucidating the modus operandi, Sajith said "We work as thought partners right from the naming process, to the positioning, the USP, differentiation and an integrated identity that communicates this brand personality. As a result, our clients have received a systematic and proven process that has assisted a multitude of companies to grow their businesses in leaps and bounds and have a distinct advantage over their competition."

In addition to just dealing with clients and running a successful design agency in the fast paced Dubai media scene, Sajith and the team consistently participate in Corporate Social Responsibility initiatives.

Sajith lectures and conducts talks annually at National Institute of Design, Indian Institute of Management - Ahmedabad and at the American University of Sharjah on topics varying from design management to entrepreneurship.

Constant interaction of various school students with the Idea Spice team educates the young ones on design and branding.

IdeaSpice has today expanded with forays into its own interior design factory and exhibition design and manufacturing unit.