Samsung Electronics to showcase integrated hospitality solutions at Hotel Show 2008

Samsung's presence is a result of extensive research into the specific needs of the hospitality industry, which has allowed Samsung to incorporate its expertise in advanced technologies from other sectors into its hospitality product offering.

The Middle East hospitality industry is experiencing unprecedented dynamic growth and experts agree that this growth is sustainable for the foreseeable future thanks in part to the number of property developments across the region.

According to recent research by Mastercard around $3.63 trillion is being invested in travel-related projects up to the year 2020 with 170 million arrivals expected by that year [2020], with approximately 830 new hotels under development to give an additional 750,000 rooms across the region.

Mr. Marco Vocale, General Manager - Business Development at Samsung Electronics, comments, "Samsung Electronics has a strong track record of making sustainable leaps in diverse industries. We are confident that our hospitality range of products will offer new levels of innovation that respond and add value to the specific needs of the sector."

Samsung Electronics, thanks to its long history of commitment to R&D, design, technology and innovation today can offer total integrated solutions to the hospitality industry. Marco Vocale adds, "As you would expect from a leading global brand like Samsung Electronics, our hospitality range is cutting edge in terms of technology and design, complimenting the environment in which they are used."

Samsung Electronics' unrivalled depth and quality of hospitality solutions in key areas such as guest and functions rooms, public areas, business centres and back offices offer seamless compatibility and connectivity with the latest digital solutions making them the ideal choice for today's industry requirements.

On display at the Hotel Show 2008 will be Samsung Electronics' full range of Audio Visual (AV), Information Technology (IT) and Home Appliances hospitality solutions.