Dubai Aluminium on show in China

Mohammad Al Mutawa, DUBAL's Marketing & Sales Manager: Asia, advises that the decision to put DUBAL on show at Aluminium China 2008 reflects the event's ranking as the most important and comprehensive aluminium industry exhibition in China.

'Professionals visit the show to meet with suppliers of raw materials, semi-finished and finished products, surface treatment and producers of machinery, plant and equipment for aluminium processing and manufacturing, light-metals trade and service providers,' he says. 'It therefore offered DUBAL the perfect opportunity to view the latest aluminium technologies while showcasing our own products and services to thousands of people.'

As in previous years, Aluminium China 2008 focused on the region's extraordinary aluminium and application markets.

The event attracted delegations from China and further a field.

Those from South-East Asia were of particular interest to DUBAL, as many have been customers for many years.

'The Far East and ASEAN regions have represented DUBAL's major markets since the company's inception in 1979,' says Al Mutawa. 'Together, they currently account for about 39% of our total annual production on average. Of this, approximately 45% is foundry alloy, used primarily for automotive applications; 49% extrusion billet, which is used in the construction, industrial and transportation sectors; and 6% high purity aluminium, for the electronics and aerospace industries.'

Al Mutawa is confident that DUBAL's presence at Aluminium China 2008 has reinforced the strong position held by the company in Asian markets by demonstrating its high quality standards, service ethics, reliable delivery and professionalism, as well as its sincere commitment to the market.

'It also gave us insight into market trends in terms of growth and business demands. We will use this to plan strategically for the additional volumes and product lines set to come on stream in a few years time, which will translate into sales growth opportunities in this vital region,' he says.