HUMMER owners add another memorable experience to their list of adventures

The musical event took place at the Alpha Tours Desert Camp in Dubai, where SOS trio - an urban-cool DJ alliance comprising Londoners Demi, Desyn Masiello and Omid 16B - performed as part of their world tour.

They were joined by UK's Ministry of Sound and local DJs Star TRaxxx and Ali Ajami. In addition to the live music, the dance fans also enjoyed an open food buffet, transportation, fire show, light show and exotic dancers.

The excitement of the night for the HUMMER owners began much before the start of the event since they had the special privilege of driving to the party while other attendees headed towards the venue in busses.

An exclusive parking site had been reserved for all the HUMMER owners for their vehicles to make them feel right at home on the golden sand dunes of the UAE's desert. Also, they were provided with an exclusive access to the HUMMER VVIP tent courtesy of the HUMMER HUB - an outdoor activities club, formed for and managed by HUMMER owners.

"'SOS at the Desert' was truly a magical experience. We are proud that HUMMER has lived up to the expectations of its customers by providing the fun and adventure 'Like Nothing Else'," said David Venticich, Marketing Director for General Motors Middle East Operations.