Al Jabr Electronics welcomes a delegation from China

Mr. Hesham Al Jabr, General Manager Al Jabr Electronics warmly welcomed Mr. Liang Haishan and the delegation and demonstrated the sales, service and warehousing facilities for Haier in Saudi Arabia.

During the meeting, Mr. Hesham Al Jabr briefed the delegation on the recent marketing activities and also explained the tools to promote the Haier brand in the KSA market. He also extended his efforts for the development of Haier in the future.

The delegation also met with Mr. Abdul Latif Hamad Al Jabr, Executive president of Al Jabr Trading Company at his palace.

Mr. Liang Haishan said that he is familiar with the strengths of Al Jabr trading company and he is also here to observe the KSA market which he is willing to support. He also added that all discussed matters will be followed up for future cooperation.

The Middle East is an important market for Haier and where the company has to be competitive to get more successes in the KSA market and invest further in the marketing. Haier has to compete with other leading brands with aggressive marketing mix strategy and strengthen the refrigerator segment with a new line of SBS and top mount.

Mr. Liang Haishan also visited the Riyadh market and had a face to face On-Floor discussions with the sales channels management to directly analyze and get a clear view of the KSA market.