e-junior to launch 'e-junior Town'

The first episode of e-junior Town will be aired on June 19, 2008 and it will be an interactive and entertaining weekly program scheduled to air on e-junior channel every Thursday before the movie block with two bilingual hosts.

The program will not only see the hosts present local content and material, but also interact with the viewers by replying to their emails. As the program progresses, the hosts will accept live phone calls and allow the audience to participate in interactive games.

"e-junior Town is a new approach for E-Vision to form a relationship between the channel and its viewers," said Ms. Fatiha Bensalem, Channel Manager. "This initiative is part of our attempt to bring out the creativity of children from the UAE by giving them a platform for expressing their talents and aspirations. This initiative was also something we wanted to do based on feedback and support from interactions with our loyal viewers."

The program will be mainly updating the children on exciting news in the United Arab Emirates region and from around the world. The program will also deliver rich educational content to children by reporting different topics around the UAE which will be driven under a monthly theme, animals, nature, cool careers and events. Part of the program will also see the hosts showcase and review the latest gadgets, accessories, and other items that children might have views and questions about.

A segment of e-junior Town will be titled 'My TV', where the best personal videos from the children will be showcased to motivate them.

e-junior is the only dedicated kids channel for children of the UAE. E-Vision has gone to great lengths to carefully select the best programming, which is considered safe for children to watch, thereby emerging as the leading and most trustworthy channel for parents concerned about their children's TV viewing habits.