The Pearl-Qatar offers a taste of the Riviera lifestyle

As one of the region's most visionary developments, The Pearl-Qatar is redefining the concept of luxury living.

The campaign draws attention to the Island's award-winning marinas, platinum beaches, pristine turquoise waters as well as its world-class leisure and entertainment facilities. Residents will be able to shop in boutiques offering the finest luxury brands found nowhere else in the region.

"We hope to create a strong emotional bond between our brand and our clients. We want people to conjure up images of exclusivity and luxury when they think of The Pearl-Qatar," said Elie Jubran, General Manager of Marketing and Communications. "We'd also like to think that our residents and visitors will be our most effective spokespeople."

"The real estate industry in the Gulf is incredibly dynamic but we are confident that The Pearl-Qatar stands out as a premier lifestyle choice," said Jubran. "The island will offer residents and visitors a level of service and sophistication that will be unparalleled in the region, if not the world."

Residents of Qatar can look forward to a luxury holiday destination that is only minutes away, although Jubran pointed out that those who live and work on The Pearl-Qatar will benefit the most from its array of state-of-the-art services.