Bahrain-based Brand Futurist appointed to global advisory council of Asia Brand Congress

The Asia Brand Congress, an annual summit, now in its 17th year, attracts luminaries from across the international branding and communications industry.

This year's congress, will be held under the theme "Communicating a Brand that Connects, Engages and Inspires Audiences", and is set to take place between September 25- 26th in India's commercial capital, Mumbai.

Recently Mehrinfar received the Asia Brand Congress, 'Brand Leadership Award', in recognition for his immense contribution towards raising the standards of the branding and communications industry in the Middle East.

Putting the Kingdom of Bahrain on the map once again, Mehrinfar commented on his appointment, "Conferences like the Asia Brand Congress are essential to stimulating discussion and engaging key industry leaders in a meaningful dialogue about the challenges currently facing the industry. Sharing best practices and creating forums for the creative exchange of ideas is crucial, and will ensure we are adequately prepared to deal with changing market conditions as the industry enters an exciting new phase of growth."

"As the local industry continues to expand, I look forward to playing a key role in establishing a regional brand forum, which will act as a neutral and unbiased body and provide agencies with the impetus to evolve into world class brand consultants. By default, the advertising environment in the Middle East region has been trading-oriented, without adequate regulatory or quality emphasis. We have just not nurtured enough home-grown indigenous brands, and hence often run the risk of losing out to international agencies," Mehrinfar added.

Mehrinfar will be working alongside other distinguished industry specialists on the summit's global advisory council including: Avishesha Bhojani, Group Chief Executive, Bates Pan Gulf Group; Jacques Bille, Vice President, World Board of the International Advertising Association (IAA) and RTS Masli, President, International Advertising Association (IAA), Indonesia.

Earlier this year Mehrinfar partnered with renowned Hollywood producer Stephen Brown, executive producer of blockbuster movies such as The Fugitive, Seven and Devil's Advocate.

The joint initiative between Mehrinfar and Brown aims to bring Hollywood talent and expertise to companies in the Gulf region.