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Plug-Ins launches Go Green campaign

  • United Arab Emirates: Thursday, June 05 - 2008 at 08:52
  • PRESS RELEASE

Plug-Ins, one of UAE's leading multi-brand electronics retailers and member of Al-Futtaim Group, announced the launch of its Go Green initiative aimed at ensuring the safe disposal of electronic items in an environmentally friendly manner.

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Through the Go Green campaign customers can bring their old mobile phones, laptops, desktops and printers to any Plug-Ins stores in the UAE and receive a special certificate of appreciation and a surprise gift. Plug-Ins will ensure the safe and environmentally friendly disposal of the electronics products in accordance with Dubai Municipality guidelines. In addition, the Plug-Ins store at Dubai Festival City will hand out saplings to the first 100 customers who avail this facility as part of its green initiative.

Vishesh Bhatia, Group Director - Electronics, Engineering & Technologies, Al-Futtaim Group said:

"The initiative is among the first from an electronics retailer in the UAE. The Go Green campaign is about being smarter and caring for the environment."


"With this initiative, we are showing a commitment to educate and encourage the community about safe disposal practices in electronics and helping to green the environment. The technology industry has an opportunity to be a positive force for change and integral to environmental solutions for the UAE that will ensure future generations inherit a healthy planet," he added.
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Related site: http://www.pluginsuae.com

Notes and media contacts

About Plug-ins:
Established in 1997, Plug-ins is a leading multi-brand electronics and IT retailer in the UAE and Bahrain.

A member of Al-Futtaim Group's Electronics division, Plug-ins represents over 300 leading brands in the UAE through an established network of five stores located in popular shopping destinations: Dubai Festival City, BurJuman, Al-Ghurair City, Souk Madinat Jumeirah, Marina Mall (Abu Dhabi). The electronics powerhouse will also be the anchor tenant in The Electronics Precinct at The Dubai Mall, scheduled to open in August 2008.

Plug-ins enjoys high-brand recognition across the Middle East and is known for its leadership position and trend-setting initiatives. Reputed for its extensive range of products, the electronics retail chain is underpinned by a team of product-savvy salespersons who guide and assist customers in their purchasing decisions.

For more information, please contact:

Geoffrey Watson
Head of Corporate Communications
Al-Futtaim Group
Tel: +9714 2282101
Fax: +9714 2279801
Web: www.al-futtaim.com
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, June 05 - 2008 at 08:52 UAE local time (GMT+4)

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