Etisalat highlights its advantages as a telecom and managed ICT service provider at MEFX

Etisalat's comprehensive portfolio of solutions have become especially relevant at a time when the financial industry is placing a high degree of importance to retain and grow customer base in an intensely competitive environment, by offering innovative and high value added products and services that can be delivered to customers over multiple service delivery channels requiring robust network infrastructure.

According to Abdulla Hashim, VP, Enterprise Solutions, Etisalat, "The financial industry today recognizes the value of having a reliable ICT service provider so that their IT department can evolve into a real enabler for change in business rather than remain just a technical support group. This is where Etisalat is playing leading role by offering them a comprehensive portfolio of managed telecom & ICT services to reduce their complexity and enhance productivity."

The conference saw Etisalat showcasing its entire range of solutions and its value proposition to the industry through a portfolio of Business Mobility, Managed ICT, Business connectivity and eBusiness solutions to highlight its advantages in terms of being a one stop ICT solutions provider to meet the industry's challenges.

With the need for instant communication that is secure and reliable becoming a key business requirement, visitors at the Etisalat stand learnt more about a range of voice and data solutions provided under Business Connectivity solutions. Some of the services offered under the data solutions include: Data leased lines, IP connect services, Xpress connect services and Internet leased lines. Etisalat's voice solutions for businesses include: Audio conferencing, PRI, Toll free and call centre solutions, business fixed lines (analog and digital), ISDN, etc.

From an Enterprise Mobility Perspective, the growing demand on an executive's time and the increasing demand for tools and solutions to do business anytime, anywhere and on any device, has seen a rapid growth in mobility solutions.

Under its mobile solution strategy, Etisalat demonstrated its Mobile Voice, Value SMS and MMS/SMS broadcast, Mobile Data, Blackberry and Mobile PBX solutions.

Under its eBusiness Portfolio, Etisalat showcased its Mobile payment solutions and ePayment solutions at MEFX.

The mPayment services from Etisalat include mBanking, mPayments, mParking and various other solutions.

Depending on the payment requirement whether it is B to C or B to B, Etisalat also offers varied ePayment solutions namely eZeePay and BizDirect, etc.

In terms of Managed ICT, visitors to the Etisalat stand were exposed to Etisalat's ICT solutions which offer customer's a flexible framework so that they remain free to focus on their core IT infrastructure.

These include Managed IP Service, Managed Data centre solutions in addition to Managed Security services which include solutions like Vulnerability Management & Identity Management.

Sudhir Menon, Business Development Manager, Finance & Banking for Etisalat also spoke during the conference on the Future of ICT in the financial industry.

His presentation also highlighted the benefits of outsourcing to a reliable outsourcing provider so that companies can focus on their core business needs, reduce total cost of IT ownership, enhance their performance and have access to new technology.

A service provider that provides full ICT Outsourcing in terms of Connectivity, Hardware, Maintenance and Managed Services would be the best fit for companies within the industry.