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Thursday, November 26 - 2009

Boots launches new luxurious range of green body care products

  • United Arab Emirates: Thursday, June 05 - 2008 at 13:11
  • PRESS RELEASE

How green is your beauty regimen? Boots, the UK's number one pharmacy-led health and beauty store, has recently unveiled the exotic Amazon Forest bodycare, a luxurious range of body products that is kind to the environment and promises maximum pampering.

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  • Amazon Forest bodycare.
    Amazon Forest bodycare.
Comprising high-quality ingredients that have been ethically sourced from wild-harvested plants and nuts in the Amazon Forest, the new range of body scrubs, shower gels, bath creams, body butters and handcare are wonderfully nourishing and sumptuous.

Key ingredients which include the moisturising sweet brazil nut oil and aromatic organic vanilla, leaves skin thoroughly hydrated and softened, smelling irresistibly gorgeous.

Rich exotic mango butter obtained from the seed of the tropical mango combined with the gentle moisturising oil of the babassu palm, is aimed at nourishing and softening skin without any greasiness.

The refreshing and fruity oil pressed from the passionflower seeds which nourishes skin whilst the organic cupuacu butter will condition and protect the skin's natural barrier leaving skin super soft and smelling divine.

Richard Morgan, Managing Director Richard Morgan, Managing Director - Boots, MH Alshaya Co said:

"Demonstrating our commitment to the environment, Boots is proud to unveil our latest offering, which is ethically sourced and doesn't compromise on either quality or efficacy."


As awareness of global environmental issues increases, the origin of natural ingredients is of crucial importance to any green beauty buff and Boots applies the same criteria in the development of Amazon Forest, ensuring traceability of the whole sourcing process.

Brazil holds one third of the world's remaining rainforest, and it is a great source of bio-diversity having one of the world's richest floras. "To maintain this, its resources need to be utilised with care and sympathy for the natural environment. We source our oils and butters from companies who work with local people, and with consideration for the area in which they grow. Fair prices are paid to local people who are trained to harvest nuts, seeds and fruits in the most sustainable way. Community projects such as building schools help improve the quality of life of indigenous tribes. In addition, good are mainly transported by the Amazon's extensive river networks instead of roads to protect the natural environment," said Julia Haywood, Boots Natural Ingredient Expert.
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Notes and media contacts

About Alliance Boots:
Boots is the UK's leading international pharmacy-led health and beauty group. Boots merged with Alliance UniChem to create Alliance Boots in 2006. With an international network of approximately 3,000 retail outlets across 14 countries and a wholesale distribution network that serves over 125,000 customers, Boots recently entered the Gulf market in a partnership with the MH Alshaya Group. The leading health and beauty retailer currently has stores in Dubai, Abu Dhabi, Quatar and Kuwait and has plans to expand across the GCC.

Boots is currently open in:

UAE
Abu Dhabi
Blue Tower
Al Wahda Mall
Dubai
Ibn Battuta Mall
Al Safa Park
Mall of the Emirates
Al Wasl Maternity Hospital
Al Dhiyafah Street
Deira City Centre
The Village Mall, Jumeriah
Dubai International Financial City
Residence 1 - Burj Dubai

Kuwait
Al Manshar, Fahaheel
Awatad Tower, Kuwait City
Fashion Way
Plaza Hawally
Farwania - Habeb Al Monawer St.
Jahra2, Area 45 Al Khazaee St.
Airport Mall - Kuwait International Airport (departure level)
Awtad Centre, Jahra
Souk Sharq Mall, Gulf Road
Avenues Mall 1
Avenues Mall 2
Marina Mall
Boots Khanza, Area 96
Faiha Co-op

Qatar
Villagio Mall

For further information, please contact:
Kim Pinto
ASDA'A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556

Richard Morgan, Managing Director - Boots, MH Alshaya Co
M.H. Alshaya Co.
P.O. Box 261422
Jebel Ali Free Zone
Dubai, UAE
Tel. Office: + 9714 8038724

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