Profile drives customer service focus with Dhs10m investment

The primary initiative is a unique 'property concierge' service, to make the investment process as efficient and effective for its customers as possible.

With a number of major property developments across Dubai including the Waterfront, Dubai Sports City and The World, the company has invested in high-specification, chauffeur driven Hummers for customized site visits; in line with Profile's bespoke service offering, the visits are tailor-made for each individual with specific requirements discussed in advance.

The unique Profile 'property concierge' service is the ideal solution for people with limited time and knowledge of Dubai who are keen to understand the real estate investment options available.

To enhance its customer environment, the company is currently carrying out extensive renovation on a stylish Jumeirah Beach Road villa office opposite the Burj Al Arab.

A dedicated sales liaison manager, to oversee the sales process for every individual, as well as a customer support manager has been appointed.

A new CRM system worth approximately Dhs2m will also support increased customer levels, ensuring the effective management of all data.

Previously registered under separate divisions, the customer service drive coincides with Profile's decision to merge all of its companies and offer a fully comprehensive property solution.

Profile's services include asset management, land acquisition, feasibility and consultancy services, architectural design and concept, project management, sales and leasing, real estate development, interior design and furnishings.

Andrew Brett, Sales & Marketing Director at Profile said: 'Real Estate developers have a responsibility to provide a premium level of service for their customers and this is an area in which Profile is committed to delivering. We are able to offer a significant level of international experience and insight, and our learnings in Europe will add real value in the UAE customer service environment as expat levels continue to increase. Dubai is renowned for being a sellers market but attentive customer service is a must to ensure developers maintain their positions, as buyers demand more from their Real Estate investments.'

Profile has four offices in Dubai - Burjurman Business Tower, Dubai Marina, International City and Jumeirah. On a global scale, Profile has offices in Ireland, Spain and the UK.