Tanmia forms strategic partnership with Profiles International Middle East

Tanmia decided to collaborate with Dubai-based Profiles International ME after evaluating the results of a recent study conducted by the occupational assessment company showing a sharp increase in the number of private and public companies adopting psychological measures. The study also revealed a growing awareness among general managers and human resource management practitioners on the need to use scientifically-based tools that measure employee performance and behavior and eventually help in developing motivational and performance-enhancing strategies.

Osama Mansour, CEO, Profiles International Middle East, said:

"We are pleased with the opportunity to provide our services to Tanmia. The various economic sectors throughout the UAE are witnessing phenomenal growth, which enhances employment opportunities for national jobseekers. Accompanying this growth is a welcome increase in the number of private and public organizations adopting psychological measuring solutions to gauge the skills and talents of its employees. This trend supports a better match between worker competencies and work requirements and, consequently, enhanced productivity and professional development."

Feddah Lootah, Acting General Manager, Tanmia, added: "Psychological measurement has become an indispensable tool in modern management, enabling the selection of suitable individuals at all administrative levels. Through the use of the latest scientific methods, these measurements help employees learn of their competencies and skills, thus providing both direction and motivation."

Mansour pointed out that Arab countries have lately started paying attention to human resources management, emphasizing the importance of its development throughout the region's public and private sectors and its role in motivating Arab youth to create and innovate. He also said that he expects the practice to be very popular within the coming years due to growing acceptance of mergers in the Arab business community and the shift of several family businesses to corporate management. These trends are spurring demand for advanced training, motivation, and promotion strategies.

Tanmia expects its collaboration with Profiles International ME to encourage widespread use of scientific principles in measuring and developing the mental and personal abilities of employees and enhancing motivation at the work place. It hopes that psychological measures will be increasingly employed in ensuring good management and successful planning.

"Psychological assessment is an essential tool in contributing to effective and productive organizational administration, such as sustained positive performance and long-term human resource management. Given the evolving nature of today's global economy, most companies have placed human resource development at the top of their agenda to ensure competitiveness at the regional and international levels," added Lootah.

"Occupational assessment is vital as it enhances both individual performance and administrative levels. Taking a haphazard approach to human resource management is simply unacceptable in light of today's dynamic global business environments; it is thus time for regional businesses to deploy quantitative and qualitative methods to thoroughly evaluate their workforce and make the necessary strategic adjustments," concluded Mansour.