Benetton launches Summer 2008 collection

Brilliant colours, dynamic style, young glamour, and international mood define the new Benetton Summer 2008 collection, says Anil Nair, Business Manager for Benetton in the UAE.

"The new Summer 2008 collection is true to Benetton's unique style, and incorporates inimitable elements such as spontaneity and detail that admirers of the brand have come to expect," says Anil Nair.

"The most popular pieces are those from the 'Everything's Ethno' collection where consumers will find a range of bright summer dresses in cool, fluid fabrics - perfect for the long hot summer ahead," he adds.

The New Woman collection features strictly classic items with a twist. Low waists, ultra narrow hems, and basic colours and stripes in all widths and directions; must-have shirts are influenced by the cut of t-shirts and minidresses have transpired into shirt dresses.

Geometric patterns, oriental flowers, and microprints in extra light cotton and jersey are featured in the Patchwork Life collection.

Inspired by different stages of life, this collection provides the opportunity to mix individual pieces together for a truly unique style.

With an unpredictable touch of folk, the Everything's Ethno collection tells of far-away lands.

Peruvian stripes, Caribbean flowers, Japanese sleeves, African patterns, Indian jodhpurs and Nepalese layering will appeal to those looking for something left of centre.

The children's collection features a range of fresh and fashionable styles to transport kids to a world rich in colour and imagination.

The Summer collection is inspired by childish freedoms to wear, to interpret, to choose, to move about and to play.

"Keeping in mind the heat of Summer in the UAE, we have carefully selected items from the main collection that enable consumers to look great and stay cool in the heat and humidity," said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group.

Benetton's new Summer collection is now available at the Deira City Centre, Mall of Emirates, and Jumeirah Centre stores.

Photo Caption: Benetton's Summer 2008 Collection is now available at Benetton Deira City Centre, Mall of Emirates, and Jumeirah Centre.