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Bepanthen seminar held at the Cultural Palace Qasr Al-Thaqafah in Sharjah
- United Arab Emirates: Monday, June 09 - 2008 at 11:11
- PRESS RELEASE
Dr.Hala Hammad, consultant child and adolescent psychiatrist addressed a Bepanthen Women Only seminar for mothers earlier last week.
Newborn babies have approximately 200 billion brain cells but have very few connections between these cells in their forebrain.
How these connections are formed will determine the emotional and social intelligence of the child, and it is over these connections that mothers and other carers have a great deal of influence.
Dr. Hammad, who has been on several TV shows discussing parenting and children emotional and behavioural problems helping to raise awareness in the Arab world stressed that understanding a child's behaviour was the key to moulding all aspects of their development and socialisation.
The seminar, sponsored by the Supreme Council for Family Affairs and General Administration of Children and Girls Center and Bayer HealthCare, aimed to educate mothers on understanding their child's behaviour and cognitive development, particularly during the crucial first five years of life.
She said: "Families frequently hurt and abuse their children in the misguided belief that they are guiding and disciplining them." According to a World Health Organisation study about violence against children, 80 to 90% of all children suffer varying degrees of physical punishment in their homes, of which a third or more is inflicted with instruments. The worldwide study said that over 50,000 child in 2002 died from homicide.
Over the coming weeks Dr .Hammad will be giving similar lectures to mothers across the Middle East in the Bepanthen Women Only road-show, which has been organised and sponsored by Bayer Healthcare, manufacturers of the Bepanthen range of skin healing and protection products.
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About Dr. Hala HammadDr Hammad graduated from Alexandria University of Medicine in 1987. Specialized in psychiatry and neurology in 1989. She started her career in the UK working with adult psychiatric patients. In 1998 she specialized in child and adolescent psychiatry and joined the biggest unit specialized in adolescent inpatient care in England.. In 2001 she gained her membership of the Royal College of Psychiatrists. In 2003 she moved to work in child adolescent and family services which is an NHS outpatient unit caring for children and adolescents. She trained in family therapy in 2003/ 2004 along with being an active member in the British Arab Psychiatric Association (BAPA) . In 2005 she was promoted to a consultant position in the same unit and led her own team of professionals. In 2007 she decided to take an unpaid leave from her job in Northampton in order to transfer her knowledge to her mother country and serve the Middle Eastern community.
About Bayer HealthCare AG
Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Diabetes Care and Pharmaceuticals divisions. Bayer HealthCare's aim is to discover and manufacture products that will improve human and animal health worldwide.The Consumer Care Division of Bayer HealthCare LLC is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, ALEVE®, Flanax®/Apronax®, Alka-Seltzer Plus®, Bactine®, RID®, Phillips'® Milk of Magnesia, Midol®, Alka-Seltzer®, Talcid®, Rennie®, Canesten®, Bepanthen®, Bepanthol®, One-A-Day® vitamins, FlintstonesTM vitamins, Supradyn®, Redoxon®, Berocca®, Cal-D-Vita/Elevit®, Vital 50 Plus®, CardioAspirin®.
About Bepanthen
Bepanthen® is an established household name with a heritage of family skin healing. The brand is closely associated with "wound healing". Bepanthen encompass a range of skin protecting and healing products covering three categories (nappy rash, minor wounds and minor burns). Bepanthen® is the support behind Mum's healing touch for life's little injuries giving her complete "peace of mind". Bepanthen® forms a protective barrier on the skin, penetrates deeply and accelerates the natural healing process from within.
Nappy rash: Bepanthen® Ointment: Clinically proven and unique double action: Bepanthen® forms a protective barrier on healthy baby's bottom, penetrates deeply and accelerates the natural healing process from within should nappy rash occur. It is so gentle and safe that it can even be used on the most sensitive skin on earth: the skin of premature babies. Bepanthen® Ointment is the "Gold Standard" ritual of care product based on the latest scientific thinking as defined by leading Paediatric Dermatologists.
Minor Burns: Bepanthen® Burn relief cream: Clinically proven double action: immediate cooling effect in order to reduce the pain and long-lasting moisturising (thanks to Dexpanthenol and the physiologic skin lipid Lecithin) to support the natural healing process from within. Bepanthen® Burn Relief cream is the "Gold Standard" product based on the latest scientific thinking for the treatment of minor burns/sun burn.
Minor wounds: Bepanthen® Plus: Provides mums with fast relief, disinfects (dirty) wounds without stinging and helps the natural healing process the minute it's applied. It is a special combination of a very effective antiseptic (Chlorhexidin), which is gentle to the skin and has no stinging effect, together with a natural agent (Dexpanthenol) which penetrates deeply and accelerates natural healing process from within. The cream is particularly suitable for use on open wounds.
Issued on behalf of Bayer AG by Matrix Public Relations in Dubai.
For further information please contact +9714 3430888:
(Arabic) Shady Naseraldeed
(English) Sharon Pereira
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