d'pr will manage the Middle Eastern, Levantine and Maghreb communications for Canon's business solutions and consumer imaging divisions. In addition to achieving greater awareness of Canon's photographic, imaging and printing technologies, the PR programme will also support regional Canon channel partners and sales offices.
Marking yet another international client win for the three-year-old agency, the appointment also signals the growth of d'pr's technology practice and regional reach.
Commenting on the recent appointment, Camilla d'Abo, Managing Director, d'pr said:
"The Canon ME account is an exciting addition to our growing international brand portfolio and expansion into the technology sector. It will prove yet another test of our regional capabilities and, with a number of seasoned IT consultants on our team, we are confident of delivering impressive results."
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Posted by Anne-Birte Stensgaard, Senior News Editor
