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Tuesday, November 10 - 2009

Canon hires d'pr to handle MENA communications

  • United Arab Emirates: Monday, June 09 - 2008 at 11:59
  • PRESS RELEASE

Canon ME, the Middle East office of the world's leading imaging, printing and business technology provider, has hired local agency d'pr as its Middle East and North Africa (MENA) public relations partner.

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Canon ME Marketing Manager Hendrik Verbrugghe said d'pr was chosen from the five-way pitch for its strong corporate and consumer experience as well as proven creative thinking and innovative approach to PR.

d'pr will manage the Middle Eastern, Levantine and Maghreb communications for Canon's business solutions and consumer imaging divisions. In addition to achieving greater awareness of Canon's photographic, imaging and printing technologies, the PR programme will also support regional Canon channel partners and sales offices.

Marking yet another international client win for the three-year-old agency, the appointment also signals the growth of d'pr's technology practice and regional reach.

Commenting on the recent appointment, Camilla d'Abo, Managing Director, d'pr said:

"The Canon ME account is an exciting addition to our growing international brand portfolio and expansion into the technology sector. It will prove yet another test of our regional capabilities and, with a number of seasoned IT consultants on our team, we are confident of delivering impressive results."
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Notes and media contacts

For more Information please contact:
Camilla d'Abo, Managing Director, d'pr
Phone: +971 4 3311104

About d'pr
d'pr is the dedicated communications arm of integrated PR and events agency d'events. The agency was established in 2004 and, following exceptional company and regional industry growth, re-branded in February 2008 into two separate divisions.

d'pr is headquartered in Dubai has dedicated corporate and consumer teams that handle more than 20 retainer clients across the Middle East and North Africa (MENA) markets. The structure serves a cross section of brands specialising in banking and finance, real estate, hospitality and retail. Specialist sector knowledge and a network of in-country partners guarantees in-depth, measurable communication campaigns throughout the MENA region.

About Canon Middle East
Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Bubble Jet printers). Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE.

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