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Al Liali Jewellery to unveil Rosy Blue's dazzling Atyaaf- Spectrum of emotions collection
- United Arab Emirates: Tuesday, June 10 - 2008 at 13:53
- PRESS RELEASE
Rosy Blue has announced that it will join forces with Al Liali Jewellery LLC, a Dubai based retailer, to launch yet another captivating and exclusive Atyaaf- Spectrum of emotions collection.
Fashionable, lightweight and innovative, the Atyaaf- Spectrum of emotions collection from Rosy Blue incorporates a variety of natural semi-precious gemstones including rhodolite, citrine, topaz, peridot and amethysts.
These natural gemstones also called ENLIGHTENED- Swarovski elements will be provided by Swarovski. Since 1965 Swarovski has revolutionized the fashion and jewelry world by catering to the fine jewelry industry with precision-cut genuine gemstones. Each gemstone used in the Atyaaf collection stands out for its bewitching craftsmanship and finish for which Swarovski is now recognized the world over.
"Rosy Blue once more regales its customers and ardent fans with a stunning display of its fabulous artistry. The Atyaaf- Spectrum of emotions collection is sure to attract instant admirers in Dubai due to its remarkable design, craftsmanship and finish. These creations are designed to perk up both the wearer and the viewer on a warm summer day. What's more, these jewelry pieces are perfect for an evening out in town or even as daytime wear for the daring amongst us," said Mr. Harshad Mehta, Chairman of Rosy Blue.
To retail the exclusive Atyaaf-Spectrum of emotions collection, Rosy Blue has partnered with Al Liali Jewellery LLC, one of the premier players of gold, diamond, pearls and semi-precious stones jewelry in the local and international markets. The Atyaaf collection's exclusive and innovative design mirrors Al Liali's vision of providing fashionable and quality jewellery at competitive prices.
"The exotic new Atyaaf - Spectrum of emotions collection from Rosy Blue offers a comprehensive blend of both classic and contemporary jewellery style. The designs look impressive and are in tune with the latest fashion trends and taste in the UAE market. They strike a perfect balance between minimalism and traditional pieces which are generally heavy, to appeal to women of all ages and nationalities. We feel privileged to be associated with Rosy Blue and are confident that their designs will strike a resounding chord with the Al Liali customers," said Mr Raeed Ahmad Baker, Chairman of the Al Liali jewellery group.
"There is a very apparent demand in the UAE for semi-precious jewellery which incorporates the same quality elements of accent diamonds and gold settings and the Atyaaf - Spectrum of emotions is addressing that exact consumer need," Baker continued.
Established in June 1999 by Raed Ahmad Baker and Anuraag Sinha under the umbrella of Dutco Group of Companies, the Al Liali jewellery group boasts of 20 outlets in most of the UAE's prestigious malls and shopping centres. They retail premium diamond jewellery brands including Vivien Westwood, Memories and Petite, pearl brands including Sakura & Kimono, with semi-precious stone jewellery such as like Green G, Miluna, Braseel and Tirisi.
The popular jewelry group retails customized gold, diamond and pearl jewellery and designer timepieces that are popular for all occasions.
They also specialize in 18k gold jewellery, precious and semi-precious stones, certified diamonds, silver jewellery and customized hand crafted jewellery. The Al Liali jewellery group takes pride in bringing innovative concepts in jewellery to the residents of Dubai and consistently endeavours to keep up with the latest trends.
What sets apart the Atyaaf-Spectrum of emotions collection is its execution of design, perfect proportion and choice of the finest semi-precious stones which endows it with a halo of purity that's tangible, giving it an unmistakable identity.
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Notes and media contacts
Atyaaf- Spectrum of emotions collection is now available in the UAE at the 11 Al Liali jewelry outlets.About Rosy Blue
Rosy Blue is the world's largest diamond manufacturing company and a global leader in the design, manufacture, and distribution of fine diamonds and jewelry. Headquartered in Antwerp, Belgium, Rosy Blue has its factories, offices and stores in more than 15 countries across the globe and is one of the largest Sightholder of the Diamond Trading company (a De Beers Group Company) The company has its own design centers in New York, Antwerp, Hong Kong, Tokyo and Mumbai and globally offers branded jewellery under brand names such as ORRA, ROSIBLU, Canadia, Vera Wang etc. Employing more than 15,000 employees and $1.7bn in sales in 2005, Rosy Blue is firmly established across the value chain and has a major presence in all diamond and jewelry centers globally.
About Al Liali Jewellery group
Liali Jewellery LLC is a Dubai based jewellery retailer. Started in June 1999 by Raed Ahmad Baker and Anuraag Sinha under the umbrella of Dutco Group of Companies, the retailer boasts of 20 outlets in most of the UAE's prestigious malls and shopping centres. The jeweller retails premium diamond jewellery brands including Vivien Westwood, Memories and Petite. The pearl brands include Sakura & Kimono, while semi-precious stone jewellery includes Green G, Miluna, Braseel and Tirisi. The latest addition to the portfolio is Inamori - a collection of Jewellery in precious stones like sapphire, emerald & ruby.
It also retails customized gold, diamond and pearl jewellery and designer timepieces that are popular for all occasions. The company specializes in 18k gold jewellery, precious and semi-precious stones, certified diamonds, silver jewellery and customized hand crafted jewellery. Liali's valued customers can benefit from their reward programme which entitles them to special offers and privileges. They also make personalized jewellery. Liali Jewellery takes pride in bringing innovative concepts in jewellery to the residents of Dubai and consistently endeavours to keep up with the latest trends. Their name is associated with fine jewellery and personalized services that are completely trustworthy.
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