Tuesday, October 07 - 2008

Construction and real estate companies turn to IT-enabled performance to stay competitive in the Middle East

Recognising the challenges in the industry, SAP organised an executive roundtable called 'Gaining Competitive Advantage through IT-Enabled Performance' in order to discuss key issues in process and information management in the construction and real estate sector.

  • United Arab Emirates: Wednesday, June 11 - 2008 at 11:27
  • PRESS RELEASE


Sergio Maccotta, Managing Director, SAP Middle East and Africa.
Sergio Maccotta, Managing Director, SAP Middle East and Africa.

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With rapid growth in the Middle East's construction and real estate sector, companies are looking to maximize efficiency and cope with the challenges of managing their operations in line with the pace of expansion.

'A boom in any industry comes with its benefits as well as challenges and that's what the Middle East construction and real estate sector is experiencing today. To cope with these challenges, companies require sound IT-enabled systems to ensure efficient cost control, as well as high levels of efficiency in project resource management, change management and human resources management,'

said Sergio Maccotta, managing Director, SAP Middle East and Africa.

Members of the roundtable panel were drawn from global leaders in IT, construction and real estate. The panel discussed priority issues that provided insight into challenges of the Middle East construction industry; some of the issues were, procurement optimization, financial performance (monitoring cash returns), project stakeholder management, project feasibility analysis, as well as maximizing compliance with local and global regulations.

The event was moderated by Professor Mustafa Alshawi, Director of the Research Institute for the Built and Human Environment, University of Salford. Professor Alshawi is a consultant to the World Bank and an accomplished author. He is also the Editor-in-Chief of the International Journal of Construction Innovation: Information Process Management.




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About SAP

SAP is the world's leading provider of business software*. Today, more than 46,100 customers in more than 120 countries run SAP® applications-from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® technology platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol 'SAP.'

Contact:

Toju Ogbe
Account Manager
WMC FZ - LLC
P.O. Box 502281
Dubai , United Arab Emirates

Tel: +971 4 390 1950
Fax: +971 4 367 2800
Staff Posted by Staff
Wednesday, June 11 - 2008 at 11:27 UAE local time (GMT+4)

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