Hawyia brands Safari Tires' identity

According to Hawyia Manager Yousuf Lootah, Safari Tires had requested Hawyia's team to create a unique identity for them that solidly represents and reflects the characteristics of their products.

From this briefs, the team started to have brainstorming and extensive market research.

As a result, Hawyia had come up with the idea of presenting Safari Tires in a logo mark that is best suited to draw its spirit of service and products.

"Since strength, reliability, and speed are the key features that Safari Tires requires to give emphases on their identity, the team had thought of presenting its logo with the graphic representation of a cheetah," said Mr. Lootah.

Cheetah explained by Mr. Lootah, is one of the highly respected creatures in the mammal kingdom and gained attraction in every safari because of its sharpness, extreme speed and elegance.

"To highlight more these characteristics in Safari Tires' logotype, Hawyia's logo designers used the bold and unique font that suits the icon to give a feeling of dependability, security and toughness, which are the significant features of the product," added by Mr. Lootah.

Moreover, fonts of the logotype were written in italic to suggest motion and progress. It was also written in bold font to show intensity, dependability and confidence.

Safari Tires is on its way fast to the frontline of its industry because of the first-rate products and quality service that it provides to its clients.

Hawyia, one of the divisions of ContinentAd, is a logo specialist that has been recognized in the UAE for designing quality logo because of its team's creative artworks, precision and dedication in providing quality service.