Banking by design with Barclays

Premier Banking, a global Barclays offering, is designed to give customers a unique blend of truly luxurious facilities and an unsurpassed service.

The proposition, which targets mass affluent customers, provides something never experienced before in the world of finance.

Design has become an integral part of the mass affluent customer's life. Designer clothes, accessories, consumer electronics and furniture have become a formality rather than a possibility. Barclays has recognised this trend and has introduced an immaculately designed look to all areas of its Premier Banking branches around the globe.

"Premier Banking is a global initiative for Barclays, and we think it fits perfectly with the desire within the UAE market for tailored, exclusive service,"

said Michael Miebach, Managing Director Middle East & North Africa, Barclays Global Retail and Commercial Banking.

"Barclays Premier Banking will prove highly attractive for our Abu Dhabi customers, and we're eager to launch similar service offerings across the region."

When customers walk into the Barclays Premier branch in Abu Dhabi they will immediately feel that everything is designed to ignite inspiration and desire.

From the furniture to the vases, the carpet to the tables and the chairs to the water glasses, everything has been carefully selected by design experts. The branches are home to Armani coffee tables, Casamilano lamps and Louis Poulsen lights amongst a host of other design classics.

"We want to ensure our customers have the ultimate environment to make key decisions or hold important meetings. Our aim is to give our customers the best environment in which to conduct their finances and their business. Premier Banking is a massive step in making this a reality," said Farhan Waheed, Head of Retail Distribution.