SEAT and Telefónica contribute towards improving road safety

By using these technologies, cars can benefit from a wide range of services that help make motoring safer, efficient and more comfortable.

The increasing use of mobile communication in cars has led to an innovative initiative for which the first services platform has been created for the so-called Connected Car.

The Connected Car is an Environmental Intelligence system (driver, vehicle and surroundings) that makes it possible to transfer more intelligence to the car for greater safety, mobility and entertainment services, and advanced communications within the vehicle.

Engineers at the Martorell Technical Centre have applied SEAT's vision to the project, closely collaborating in aspects such as the Human Machine Interface and the use of the Connected Car services platform.

"More road safety and fewer accidents are SEAT's main objectives, through the use of solutions so that both driver and passengers feel as safe and as comfortable as possible," said Annurag Chawla, Head of Marketing and Communications, Towell Auto Centre.

Two of the aspects developed for the driver that mainly enhance safety are an emergency dialling button and navigation functions using the GoogleMaps tool.

On the other hand, passenger services centre on infotainment, such as information channels, multimedia, content use and download.

Other communications services include calls, SMS messaging, Internet, etc, which can all be accessed on a touch screen or through voice activation.

SEAT S.A., is a Spanish company wholly owned subsidiary of Volkswagen-Audi Group- Germany. In Oman, Towell Auto Centre is an authorized dealer of SEAT and its showroom is located at Wattayah.