FINE partners with BabyWise Program

FINE's partnership with the program came at the heels of the launch of FINEE, the latest addition to the FINE family brand. Being the official sponsor, FINEE products will be available to all Baby Wise parents through monthly lectures and daily workshops organized in coordination with Farah hospital and spearheaded by Dr. Medhat Abu Shaaban.

On this occasion Mr. Ali Jalal, Area Operations Director at FINE said: "During Baby Wise lectures and workshops, expecting parents and parents with newly borns are offered the chance to learn practical guidelines on the healthiest and best parenting techniques. FINE strongly believes in the importance of sharpening parenting skills with relevant information about infants' medical, physical and psychological developments, and this is the main driving force behind our presence today."

FINE's Chief Marketing Officer, Mr. Mazen Kattan said: "At FINE we want to associate the choices of parents with our brands. FINEE has been specifically designed to cater to parents' needs offering newly borns an enjoyable and comfortable experience based on a trustworthy quality product".

The FINEE brand is FINE's latest addition reflecting high quality baby diapers. FINEE has been developed after extensive research on consumer needs to cater to quality-conscious parents and their demand for premium baby care products.

Founded in 1958, Fine Hygienic Paper Co. is Nuqul Group's first industrial operation. It specializes in the production and conversion of hygienic tissue paper products such as Fine facial tissues, baby diapers, feminine sanitary napkins, toilet rolls, kitchen towels, table napkins, drinking straws, coasters and wet wipes.