BMW expands 1 Series range with two new models

Having made its worldwide debut with a hatchback, the BMW 1 Series range offering rises to new levels with the new 2008 BMW 1 Series Coupe and Convertible versions, both offering an unrivalled combination of BMW renowned driving dynamics, maximum efficiency and supreme sportiness.

Phil Horton, Managing Director of BMW Group Middle East, commented:

'The new 1 Series Coupe and Convertible models add an exciting and contemporary dimension to the 1 Series range. Unmistakably BMW in both design and performance, the 1 Series has been enjoying steady sales in the Middle East; and the addition of these two models is expected to make a marked contribution to our sales figures for 2008.'

The top-of-the range BMW 135i Coupe and Convertible models are powered by BMW's 3.0-litre straight six engine and feature Twin Turbo technology and High Precision Injection, to offer a maximum output of 306bhp with acceleration to 100km/h in just 5.3 seconds.

The BMW 1 Series range features a lightweight aluminum front suspension that offers the ideal combination of superior stiffness and low weight, and a five-link rear axle that guarantees optimum traction, excellent directional stability, and safe handling.

Attractive modifications made to the exterior of the BMW 1 Series reveal the unique, dynamic and unmistakable BMW design. The interior design of the BMW 1 Series Coupe and Convertible models feature high-quality, sophisticated trim and upholstery with a wide choice of colours and materials, and a plethora of standard and optional features that include: 6-speed automatic transmission, light alloy wheels, USB and Bluetooth interface and navigation operated through the iDrive.

Thanks to its efficient electro-hydraulically operated soft-top, the BMW 1 Series Convertible can go from encapsulated comfort to top-down exhilaration in just 22 seconds, even on the move at speeds up to 40km per hour. The model is also fitted with a rollover sensor that, when detecting an imminent rollover, pretensions the seatbelts and deploys two rollbars behind the rear headrests. The A-pillar and windshield frame are also reinforced in the convertible for added protection, and all BMW 1 Series models are fitted with six airbags.

The BMW 1 Series offers an unparalleled balance in its class of performance, design, efficiency and exclusivity. Available from BMW Group importers throughout the Middle East in 120i, 125i and 135i models, the new BMW 1 Series Coupe and Convertible will be turning heads and winning hearts wherever they go.