The BurJuman parking lot holds the capacity to accommodate parking space for 3400 cars at one time.
SCO has offered six advertising mediums from the entrance of the parking lot till that of the mall, for advertisers to choose from. These include city light posters, backlit header, hanging backlit, the pillars, wall mounted posters and interactive city light poster.
"At SCO we are constantly striving to offer innovative and exclusive Out-of-home marketing solutions to our clients. We feel that partnering with BurJuman to tailor a unique and creative advertising medium offers an ideal opportunity for the retailers in the mall and our patrons", said Pierre Pereira, CEO - Stroeer Concept Outdoor.
"With innovative creativity we have carried our clients' message across the region through unique mediums and we progress to offer better and more competitive outdoor solutions to this market," he added.
Riva Fashion, Sony Ericcson, The National and New Look - a part of Landmark Group, are amongst the first few brands that have chosen to advertise utilizing mediums available at the BurJuman parking lot.
BurJuman Center is a distinctive landmark and enjoys a central location in the city. The mall houses over 300 prestigious brands from around the world and is the ideal shopping destination for serious shoppers.
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BurJuman partners with Stroeer Concept Outdoor for innovation in out-of-home marketing
- United Arab Emirates: Thursday, June 12 - 2008 at 13:28
- PRESS RELEASE
Stroeer Concept Outdoor, a leading international provider of innovative out of home advertising solutions in UAE, has partnered with BurJuman Mall to offer exclusive advertising opportunity in the mall's parking lot.
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About Concept OutdoorStröer Concept Outdoor is the leading international provider of innovative Out of home advertising solutions. With its aggressive strategy of utilising Dubai's public transport buses as a powerful medium for advertising, it positioned the company as the sole media concessionaries for the Roads & Transport Authority's buses & abras.
The company owns numerous static locations including billboards and building wrap opportunities, in some of the most prime parts of the country. The company's transit media division is the first to introduce MVB - Mobile Video boards and is the only Ooh solutions company to offer interactive LED screens in the UAE. The company's innovative expansion plans include exclusive agreement with Emirates Post, a joint venture agreement with Arab Media Group for the Dubai Metro and Burjuman Mall parking area.
For more information
Ancy Alexander 050-3471391
Shinoj Shamsudheen 050-2458400
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, June 12 - 2008 at 13:28 UAE local time (GMT+4)
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