LG's Healthcare Collection unveiled in Beirut

The Healthcare Collection is a comprehensive range of digital appliances designed to provide optimum healthy and hygienic conditions in homes and offices and further reinforces LG's leading position in the world's appliance industry.

S. Y. Park, General Manager of LG Electronics Beirut representative office said: "LG has once again added value to life, because of its commitment not only for better environment but for better health of its customers. We, at LG do a great deal of research into what is most important to our customers and we found that people in the Middle East are very concerned about living healthy lives."

After the success of LG Green Program launched in 2005 wherein the company began using environmental friendly raw materials, product and parts, LG's commitment for responsibility to its customers entered a new period.

In 2006, LG conducted a vast market survey throughout the Middle East and Africa region to understand consumers' health concerns.

More than 90 per cent of the 1,000 participants stated that health was one of their biggest concerns today, and that they have experienced more health-related problems over the last 12 months.

Respiratory-, skin-, nutrition-related diseases rated as most common across the region. Knowing those facts, the company has launched its LG HealthCare Collection.

"We deploy a great deal of effort to respond to our customers needs" said Mr. Kwang Wook Lee, Deputy GM of LG Electronics Beirut office.

"And with the LG HealthCare collection, the number one company in home appliances has simply responded to the need of the market in the MEA region. Introducing in the launched was the air-conditioners and air purifiers that would help get rid of the unwanted bacteria and dust in the air and makes your home fresh as possible. But LG is not only concentrating on the air, it also released the light wave ovens, vacuum cleaners, washing machine and refrigerators."

Products unveiled during today's event were all state of the art health-friendly innovations and included the light wave oven LG Solar DOM; LG's unique Plasma Gold Plus air conditioner; a refrigerator that uses icebeam cooling system; a steam washing machine, and an air purifiers with Nano Plasma Filter - Nano Plasma.

According to Mr. Selim Antaki, CEO of Brothers Electronics, "LG has launched a new-concept products that go beyond consumers expectations, since it responds to the health of the populace of the Middle East region, and more specifically Lebanon."