Lexmark Middle East optimises distribution in Libya

Sah Tech will be responsible for distribution, sales and after-sales service of Lexmark's printing and imaging solutions.

"The appointment of Sah Tech will help us solidify the distribution of Lexmark's products across Libya and help us maintain close relationships with our customers as well as expand our customer base,"

said Francois Feuillet, general manager of Lexmark International Middle East FZ LLC.

Feuillet noted that under the terms of this agreement, Sah Tech will develop sales and marketing activities throughout the Libyan region and will immediately commence distributing and selling Lexmark's range of printers and printing solutions and providing relevant maintenance and customer support.

The Sah Group was established in Libya in 1998 as a group focused on the distribution of office supplies and stationery. The group expanded its focus in 2006 to include IT products, as well as network and printing solutions, establishing Sah for Technology (Sah Tech).

"What lead us to this partnership is Lexmark's innovative products, as well as its comprehensive solution offers for enterprise customers, such as government, finance, health, and services sectors," said Yousef BenYoussuf, general manager of Sah Tech. "After our discussions, we found the utmost support and guidance from the Lexmark's regional management team to strengthen our partnership and to further develop the business in the Libyan market. Due to the importance of optimizing the distribution cycle, providing market leading after sales service, and providing industry leading printing solutions, we have decided to sign this agreement with Lexmark."

BenYoussuf added that in the very near future, Sah Tech will begin assigning resellers in the Libyan market to help extend the reach of the Lexmark products in the local market.