Tariq Al Malki, Chairman and Managing Director of al khaliji, commented, "Reaching this stage in the history of al khaliji, where we begin the unveiling of our retail branch network, represents another huge milestone in our journey. As we gradually build our physical presence here in Doha, our customers will be able to experience what makes us different and next generation for themselves."
al khaliji today also revealed itself as the brand behind the 'Orange Sightings' campaign. The launch of the color orange as differentiator was a key element to the campaign. So if people have been seeing orange over the past few weeks in and around Doha - whether in shopping malls, at the FIFA world cup qualifiers, on the corniche, on the web, or at the souq - then they've been seeing al khaliji. Dan Magness, the freestyle football legend was also part of the launch as al khaliji supported the Qatar team for a place at the FIFA World Cup during their qualifiers at Al Saad stadium.
David Proctor, Chief Executive Officer said:
"Next generation banking is about pleasing people on four dimensions - brand, service quality, product and price. We're excited by the launch of our Retail and Premium/ Business activities - but today is just the first step. Our measure of success is not cutting a ribbon at a new site - it's how many happy al khaliji customers we have. So come try us, tell us what you like and don't like - and join us on the journey. We'll celebrate together once we've made a difference!"
Having completed its negotiations to acquire the UAE assets of BLC Bank (France) and now awaiting regulatory approval al khaliji also announced today that it has received a license from Dubai International Financial Centre (DIFC) to operate in the UAE for non banking activities as part of its plans to manage the operational processes associated with this expansion. The new company "al khaliji services LTD" has now been set up in the DIFC offices in Emirates Towers.
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Posted by Anne-Birte Stensgaard, Senior News Editor
