in

Two global consultants ensure long-term sustainability of Salam Yiti Project in Oman

Sama Dubai, the international real estate investment and development arm of Dubai Holding, today announced the Salam Yiti - Oman project has yielded positive results from the studies conducted by Oman-based environmental consultants HMR, and Dubai-based Energy Management Systems (EMS).

  • United Arab Emirates: Sunday, June 15 - 2008 at 15:39
  • PRESS RELEASE


Farhan Faraidooni, Executive Chairman of Sama Dubai.
Farhan Faraidooni, Executive Chairman of Sama Dubai.


related stories
Mandated to monitor the project for mitigating any negative impact on the environment during its construction phase, HMR, which conducted an Environmental Impact Assessment (EIA), confirmed in a recent report that initial dredging works have not had any effect on the local marine environment.

As the project makes steady progress, HMR will continue to actively monitor and report its environmental implications.

Concurrently, EMS is developing a sustainability review on Salam Yiti, drawing an eco-friendly design, operational guidelines and recommendations for Sama Dubai to review and integrate into the project's development process for reducing its carbon footprint and ensuring a sustainable development.

Farhan Faraidooni, Executive Chairman, Sama Dubai said:

'Sama Dubai is steadfastly committed to building sustainable projects. We have commissioned periodic environmental impact assessments to study the effect of our projects on the environment through every phase, from the start to the completion stage.

Our arrangement with professional environment consultants demonstrates our dedication to ensure that Salam Yiti conforms to our carefully formulated environmental policies. Such measures will further validate our stature as a socially committed developer pursuing a sound philosophy of sustainability practices.'



Prior to the commencement of major earthworks, Sama Dubai completed a meticulous process of translocating rare plant life Limonium Sarcophyllum.

With the assistance of local botanists, Sama Dubai also ensured the seeds of the plants were collected for its preservation and eventual planting at the Salam Yiti site.

To restore the damage caused to coral reefs in the Bay of Yiti by Cyclone Gonu in 2007, Sama Dubai will place underwater environmentally-sound concrete structures to enhance the coral community and encourage its growth.

Additionally, the three 5-star hotels and over 20 restaurants at 'Salam Yiti' will endorse an action-oriented policy towards local and sustainable food.

The sustainable usage of water will also be exemplified by the golf course, which will remain 'green' mainly through utilizing treated waste water for irrigation, implementing rain water capture, and planting drought-resistant native vegetation to decrease demand for irrigation water.

Faraidooni added:

'Sama Dubai's initiative to work with professional environmental consultants has exceeded the expectations of Omran, our joint venture partners in Oman. It has also reaffirmed our priority to invest time and effort in seeking proactive measures for safeguarding the environment.'



Salam Yiti, a $2bn project that encompasses an integrated residential resort handpicked between Oman's dramatic Al Hajar Ash Sharqi Mountains and the pristine beach below reinforces Sama Dubai's commitment to set new benchmarks for environmental sustainability and responsibility within the region.




request information Log in to request more information from Sama Dubai

Notes and media contacts

About Sama Dubai
Sama Dubai is a private company wholly owned by Dubai Holding. The international real estate investment and development company focuses on leveraging synergies across international, regional and local real estate sectors.

Its aim is the creation of a world class portfolio of partners, properties and investments which distinguish it as a market leader.

Sama Dubai is active across several segments of the real estate development sector including tower buildings (under the 'Dubai Towers' brand), large scale resorts (under the 'Salam' brand), business developments, mega malls and more.

Sama Dubai's existing projects are:
• Dubai Towers - Doha, Qatar
• Dubai Towers - Dubai, United Arab Emirates
• Amwaj - Rabat, Morocco
• Salam Resort- Bahrain
• Salam Yiti - Oman
• The Lagoons - Dubai, UAE
• Mediterranean Gate, Tunisia

Feda Kassem
Sama Dubai
+971 4 427 9315

Sally Hamandi
JiWin
The Public Relations arm of Dubai Press Club
+971 4 3616666

Mathilda Saad
JiWin
The Public Relations arm of Dubai Press Club
+971 4 3616666

Kholoud Arif
Senior Media Relations Executive
JiWin Public Relations
Exclusive Affiliate of Burson-Marsteller in the Middle East
Direct: +971 4 361 3599
Mobile: 971 50 276 8077
Fax: +971 4 368 8001
Eman Hassan Posted by Eman Hassan
Sunday, June 15 - 2008 at 15:39 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.


Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions

Sponsored Links

Email newsletters »

Business Directory »

The news you choose

News and Articles »

Today's top stories »

 

Current Events »

Advertisement »