HP technology helps DreamWorks Animation's summer feature Kung Fu Panda soar to new creative heights

HP also partnered with DreamWorks Animation, Nickelodeon and McDonald's to bring Kung Fu Panda to life outside the movie theater in fun, interactive ways, including an HP 'The Computer Is Personal Again' TV spot featuring Po the Panda, downloadable activities and crafts, and a choreographed 'The Panda' dance that the whole family can learn.

'We've been working with HP for years to develop and implement technology that enhances our creativity,' said Jeffrey Katzenberg, chief executive officer and director, DreamWorks Animation.

'With the help of HP technology, our animators are now creating movies that were simply impossible to make even last year.'
The technology and marketing behind the film is the latest example of the ongoing collaboration between HP and DreamWorks Animation that continuously delivers 'the next big thing' in the media and entertainment industry.

'HP has always been committed to bringing innovations to market that help all types of customers unleash their creative genius, whether they are high-profile studios or everyday people,' said Patricia Trodd, Marketing Manager, Personal Systems Group, HP Middle East.

'By partnering with other leading consumer brands like McDonald's and Nickelodeon to tell the story of Kung Fu Panda, we can bring DreamWorks Animation's creativity to life.'