Xerox Emirates appoints Anars International as distributor for speciality paper in the UAE

The agreement with Anars International will make available Xerox's durable and cost effective paper in the UAE, thus ensuring that customers benefit from the multiple choices for unique digital print jobs, as well as the enjoyment of better and brighter image quality.

'The printing industry is evolving with the ever changing customer demand for higher -level printing solutions. As experts in this field, we are continuously expanding our supply offerings to the next level, ensuring that production presses are able to deliver outstanding image quality at a competitive price,' said Andrew Hurt, General Manager, Xerox Emirates.

'Our partnership with Anars International will help strengthen Xerox's positioning in the market and provide customers with paper solutions to create new revenue-generating applications that take advantage of digital presses' ability to print short runs and variable information.'

Bringing further enhancements and new offering to its leading paper line, Xerox's specialty paper is particularly designed for use by graphic communications professionals to empower creativity when printing digital jobs.

Commenting on the appointment, Judit Stalin, Managing Director, Anars International, said, 'We are confident that our partnership with Xerox Emirates will help us build our portfolio through providing our customers with advanced paper options that ensure durability and cost effectiveness for the graphic arts professionals. We are confident that Xerox's superior quality products will assist in empowering them to fine-tune, control color and create documents with the image quality and consistency they expect.'

Based on synthetic materials, the paper stretches the notion of what can be created and printed on a digital press.

They can be used to produce everything from weather-resistant tags to customized hotel doorknob signs, as well as removable window sales promotion signs.

Xerox Emirates offers a range of solutions for the graphics industry, including Xerox Colotech for color laser, inkjet and copying, Xerox Wide Format Printers and printer consumables, in addition to Xerox Wide Format Media for Water-based and Solvent-based digital printing.