BMW's pre-owned vehicle business in the Middle East increases 75%

BMW Premium Selection, the company's industry leading global pre-used programme, was set up in the Middle East in 2006 as a sub-brand of BMW Group.

The roll-out plan has extended to eight BMW importerships across the region, including Abu Dhabi, Bahrain, Dubai, Saudi Arabia, Qatar, Oman, Jordan and Kuwait.

'We are on track with our plan for our BMW Premium Selection programme and our positive sales results achieved year-to-date are proving that there is huge potential to increase our pre-used vehicle business even further,' said Phil Horton, Managing Director, BMW Group Middle East.

'We are investing a lot of resources behind this programme and have aggressive plans to include Lebanon, Syria and Iran by 2010. BMW Premium Selection is operated to high international standards with dedicated managers, sales executives and service teams who undergo a comprehensive and intensive training programme,' added Horton.

The BMW Premium Selection programme is reserved exclusively for pre-used BMW vehicles that meet strict criteria.

Vehicles need to be less than five years old, have a mileage of under 100,000 km and have been serviced by authorized BMW importers to qualify for the programme.

Vehicles pass a comprehensive 75 point technical check by trained BMW technicians before they are accepted and sold, ensuring high levels of quality, reliability and value to customers.

A 12 month warranty and road side assistance is given when purchasing a BMW Premium Selection vehicle ensuring buyers that they not only have the best offer available in the used car market but they also have peace of mind.