Samra Group opens new Korloff boutique in BurJuman

The boutique opens its doors in May 2008, showcasing various fascinating jewellery, collections, watches and other luxurious accessories that have made the French brand Korloff well-known in the UAE and in the region.

The collections displayed conveyed excellence in their classical, modern and fashionable designs of fine diamond jewellery, watches, pens, keyholders, scarfs, cufflinks and many more. All the items glowed with luxury.

As the 200 guests passionately watched, Artistic Director and CEO of Korloff Paris, Mr. Daniel Paillasseur keenly opened the grand Korloff boutique and was the first to go around the display of remarkable jewellery items with reporters and photographers as the guests followed.

The gathering included sensational music and a fashion show of the most outstanding Korloff pieces in an overwhelmingly soothing atmosphere, where the guests had the opportunity to buy some of Korloff's work of art.

'My vision to open an exceptional jewellery boutique for Korloff started a few years ago. I was inspired by the magnificent sophistication expressed in the detailed craftsmanship and work of art in the designs of this unique brand. And so I brought this flair to Dubai,' says Katia Abou Samra, Head of Business Development and Planning for Samra Jewellery.

Katia continued to mention, 'We have the Korloff brand in all our shops alongside our other special brands, but as we have increased the glamorous array of eloquent designs from Korloff, opening this exclusive boutique gives each and every piece of Korloff jewellery the right to make an even greater impression.'

The Korloff legend has always been closely related to the history of the biggest black diamond in the world - the 'Korloff Noir' which was the possession of the Korloff Sapojnikoff noble family of Russia. The stone weighs 88 carats and is thought to bring happiness, good luck and prosperity to those who come in contact with it. This precious gem is today the symbol of the Korloff brand which has become closer than ever to the hearts of its loyal customers.

Founded and designed by Daniel Paillasseur in 1978, the 'Korloff Noir' (Black Korloff) is a work of art which has become a luxury lifestyle brand and the very soul of the company. The company today comprehends various departments: Diamond Department with diamonds of 65 facets and exceptional brightness, Jewellery Department offering fashionable classical and modern designs which are works of excellence, Watches Department, Accessories Department which includes cufflinks, pens, silk & leather goods, Eyewear & Perfume Deparment and Couture Department with styles that radiate extravagance to the modern woman.

With more than 225 employees and an international presence in 57 countries, the legend of the black Korloff lives on. Today, the well-known luxury brand Korloff is implemented around the world through the concept of stand alone shop in shops. There are 450 shop-in shops and 43 exclusive boutiques in 53 countries spreading from West and East Europe and the Middle East and Asia and the spread is ongoing with more openings in Russia and the USA.

Till date, Korloff has opened boutiques in the following locations around the world: Los Angeles/USA, Moscow/Russia,Las Vegas/USA, Dubai/UAE Rabat/ Morocco, Kiev & Kharkov/Ukraine, Hanoi/Vietnam, Istanbul/Turkey, Shanghai/China, Mexico City, Belgrade/Croatia, Bogota/Colombia, Cairo/Egypt and many more boutiques to open soon.

The whole range of products in the Korloff brand can be obtained in Samra Jewellery shops in most malls in the UAE such as Mall of the Emirates and Deira City Center. A new Korloff shop-in-shop just opened recently in Dubai Festival City's Samra boutique offering all of the latest Korloff collections.

More Samra shops are available in other locations such as the New Gold Souq, Sahara Mall, Sharjah City Center and Dubai Mall.