Emirates tailored for new era

Carrying forward the strongest components of the existing iconic outfit, the new, stylish and contemporary look will be unveiled when the airline receives its first A380s over the next months. The cabin crew assigned to Emirates' flagship aircraft will be the first to wear the new uniform.

The current beige and red female uniform draws attention around the world each day as Emirates' cabin crew members travel throughout the airline's international network of 99 destinations in over 60 countries.

But now, as a result of a two year project, the crew look is being modernised, in line with the massive investment taking place across the rest of the carrier's onboard and on-the-ground product.

Terry Daly, Emirates' Divisional Senior Vice President, Service Delivery, said:

"The Emirates uniform has been the same since 1997, with a few tweaks here and there. In this new design we have addressed style, comfort, the suitability for different climates - for cabin crew and ground staff - and managed to retain the iconic and instantly recognizable hallmark of our uniform worldwide."

Mr Daly continued:

"I'm immensely proud of the in-house team from Emirates who worked with UK based uniform supplier Simon Jersey plc. Using a catalogue approach with mix and match items, they have produced a superb uniform that can be adapted to suit different environments and climates. This is vital when the conditions on the ground for staff can vary from Sao Paulo in Brazil to Newcastle in England to Hong Kong in Asia."

The most noticeable elements of the new uniform, on the women's side, include beige piping detail on the new red hat, subtle red pin stripes throughout, more fitted, chic blouses and eye catching, red kick-pleats in the skirts.

Male cabin crew members will wear a chocolate brown suit, also featuring pinstripes, with a cream shirt and a caramel, honey and red tie.

The new uniform will have its first public outing on July 28th, when Emirates receives its first A380 aircraft during a grand delivery ceremony at an Airbus facility in Hamburg.

Emirates' A380 cabin crew will be the first to wear the uniforms onboard, with a full roll out across all 16,000 cabin crew and uniformed ground staff expected to be completed by May 2009.